2. Copyright © 2009. AtHoc, Inc. All rights reserved. Presentation at the Security and Standards Track ConnectivityWeek Conference, June 11, 2009 Guy Miasnik, President & CEO, gmiasnik@athoc.com AtHoc, Inc. Track: Emergency Alerting Trends in the Building Space Unified Network-Centric Mass Notification Systems for Building Security

3. Copyright © 2009. AtHoc, Inc. All rights reserved. Agenda Building Technologies in the IP Age Modern Mass Notification Systems Customer Adoption Path Market Drivers Regulation and DoD Experience Conclusion Use cases and Screen shots –US Air Force –Microsoft –UCLA

4. Copyright © 2009. AtHoc, Inc. All rights reserved. IP Technology is Disrupting Building Technology - 3 - Data Communication Phone Communication Safety and Security Building Systems and Energy All Connected

5. Copyright © 2009. AtHoc, Inc. All rights reserved. Building Safety and Security – Becoming IP Enabled Building Safety and Security –Fire Alarms and Notifications –Access Control –Video Surveillance –Sensors (i.e. fire, smoke, chem-bio, fence) –Command and Control Mass Notification Systems become the new “Alarms” But MNS is transitioning as well –Historically – MNS were Sirens and PA systems - 4 -

6. Copyright © 2009. AtHoc, Inc. All rights reserved. - 5 - Building Alerting As We Know It Is Changing Traditional Alarms Giant Voice, Sirens/Speakers, Strobes, Fire panels Net-Centric MNS IP-Based alerting, Personal devices Personalized messages Rich content 2-way + User feedback Boundless reach Enterprise Process Non-personalized messages Limited content 1-way communication Physically bounded

7. Copyright © 2009. AtHoc, Inc. All rights reserved. - 6 - Modern Mass Notification systems unifies four key notification modalities : Network Alerting System (“NAS”): utilize the internal IP network for alerting on desktops via popup notification, emails, BlackBerry devices On-Premise Telephony Alerting (TAS): utilize internal telephony system (preferably VoIP/Unified Comm) for phone alerting Hosted TAS: utilize the public telephony infrastructure for phone alerting or text- messaging (SMS) on cell phones Public Communication Devices : utilize sirens, speakers, PA systems, digital signage, radio and other non-personal public address devices What is Net-Centric Mass Notification System Unified Net-Centric MNS

8. Copyright © 2009. AtHoc, Inc. All rights reserved. Unified Net-Centric Mass Notification ALERT Tsunami Warning

9. Copyright © 2009. AtHoc, Inc. All rights reserved. Real-Time Accountability and Reporting - 8 -

10. Copyright © 2009. AtHoc, Inc. All rights reserved. - 9 - Modern Mass Notification System – Flow Facility Mass Notification System Evacuate Facility Shots on Campus Manual Alert Activation Pre-defined Scenarios NWS Weather Info USGS Info CAP Automatic Alerts from External Sources Event Monitoring Scenario Management Operators permission Recipients Directory Feedback Tracking Reports Nearby Facilities Cascaded Alerting Systems : 911 Call Center Fire in Zone N Malfunction Automatic Alerts from Facility Sensors / Camera Emergency Response Community ER Alerts Leadership First Responders Security Mgrs Personal Devices Community Others Facility Personnel Mass Notification Personal Devices Mass Communication Devices PA / Fire Alarm, Digital Display, Computer Kiosks Fire in Zone N Malfunction Automatic Alerts from Facility Fire Alarm

11. Copyright © 2009. AtHoc, Inc. All rights reserved. - 10 - UNIFIED NOTIFICATION Unifies siloed notification channels for simplified alert activation and redundant reach using IP technology NET-CENTRIC Transform organization’s existing IP-network into an emergency mass notification system ENTERPRISE-CLASS Scales to cover all enterprise, regardless of location, with common capability and processes ACCOUNTABILITY Real-time response tracking and reporting that provides visibility into the status and safety of all personnel MNS is becoming: What is a Modern Net-Centric Mass Notification System?

12. Copyright © 2009. AtHoc, Inc. All rights reserved. Key Market Drivers Events Drive Significant Awareness –Major events: 9/11, Hurricane Katrina, Virginia Tech, Madrid & London attacks and most recently Bombay attack. –“Global War on Terrorism” Technology Maturity –IP technology is no longer a “bad word” in the safety and security world –Stability, scalability, security and redundancy reached sufficient level Regulations and Standards –Homeland Security Act; Alerts Act of 2008 –Military: UFC, AFI, ATFP –Federal: FCC, FEMA, OSHA, ADA, EAS (IPAWS), NFPA –Education: Campus Law Enforcement Emergency Response Act of 2007

13. Copyright © 2009. AtHoc, Inc. All rights reserved. NFPA 72 Code 2010 – Chapter 24 National Fire Protection Association Military customer demands drive standards to public sector UFC incorporated siren-based MNS, which was later adopted by NFPA UFC incorporates NCAS, which is expected to lead to NFPA adoption NFPA currently working to update Code, incorporating NCAS and MNS by 2010 Need Technology Awareness “Innovators” 2001 AFI 10-2501 (Chapter 9) Navy ATFP Program Air Force & Navy 2004-6 UFC 4-021-01 (NCAS) Dept of Defense 2008 2010 A Decade of Evolution

14. Copyright © 2009. AtHoc, Inc. All rights reserved. - 13 - USAF Requirement – AFI 10-2501

15. Copyright © 2009. AtHoc, Inc. All rights reserved. - 14 - USAF Requirement – AFI 10-2501 – Chapter 9

16. Copyright © 2009. AtHoc, Inc. All rights reserved. - 15 - DoD UFC 4-021-01 UFC provides Mass Notification System planning, design & construction criteria for all military departments & agencies worldwide Recent update incorporates Network-Centric Alerting Systems (NCAS) as a recommended supplemental capability to fire-safety systems –Added due to customer adoption –First step to becoming part of the standard

17. Copyright © 2009. AtHoc, Inc. All rights reserved. - 16 - DoD UFC 4-021-01 – Net-Centric Alerting System (NCAS)

18. Copyright © 2009. AtHoc, Inc. All rights reserved.Copyright © 2007. AtHoc, Inc. All rights reserved. U.S. Military deployed Net-Centric MNS world wide – Currently at over 170 bases protecting over 1.3 Million personnel NAVY ARMY JOINT FORCES AIR FORCE

19. Copyright © 2009. AtHoc, Inc. All rights reserved. - 18 - Department of Defense – led the charge with UFC 2008 Universities, Large Commercial Enterprise and Civilian Gov are deploying as well (i.e. UCLA, UCSD, NASA, Boeing, Microsoft) For the latter, specific codes need to be taken into account: –Clery Act –FEMA –ADA –CAP (Common Alerting Protocol) –OSHA  NFPA 72 (2010) Chapter 24 - will incorporate MNS code –The requirements for the installation and performance of emergency communications systems (ECS) such as MNS and other communications systems are covered in this chapter What About Civilian Regulations ?

20. Copyright © 2009. AtHoc, Inc. All rights reserved. Conclusion Building Safety and Security is becoming IP enabled Mass Notification Systems are the new “Alarms” Modern Net-Centric MNS unifies IP, mobile and phone communications with traditional sirens, PA and MNS New technology opens the door for new operational capabilities: bi-directional comm, accountability, sensors integration, collaboration and better C3 Dpt of Defense has significant experience, best practices and requirements Civilian regulation are catching up – NFPA 2010 - 19 -

21. Copyright © 2009. AtHoc, Inc. All rights reserved. Screen Shots Basic Alerting Flow Example: Targeting by Organization and Geography Plus Tracking and Reporting

22. Copyright © 2009. AtHoc, Inc. All rights reserved. Web-based Management System

23. Copyright © 2009. AtHoc, Inc. All rights reserved. Alert Content and Responses

24. Copyright © 2009. AtHoc, Inc. All rights reserved. Alert Targeting – Geographical using Aerial View

25. Copyright © 2009. AtHoc, Inc. All rights reserved. Alert Targeting – Groups and Organizational Units

26. Copyright © 2009. AtHoc, Inc. All rights reserved. Alert Targeting – Device Selection and Coverage

27. Copyright © 2009. AtHoc, Inc. All rights reserved. Alert Targeting – Mass Communication Devices

28. Copyright © 2009. AtHoc, Inc. All rights reserved. Accountability Reporting – Delivery Tracking

29. Copyright © 2009. AtHoc, Inc. All rights reserved. Accountability Reporting – Delivery Tracking by Device

30. Copyright © 2009. AtHoc, Inc. All rights reserved. The Premier and Leading Provider of Enterprise-class, Network-centric Mass Notification Systems, Serving the Physical Security and Public Safety Market Corporate Information Corporate : Privately held, VC backed (Greylock) Location: HQ in San Mateo, CA; offices nationwide MARKET PRESENCE: #1 Provider of Net-centric ENS for US Department of Defense Now Deployed at Over 170 Locations, Protecting Over 1.3 Million Personnel Worldwide Market Position and Industry Recognition #1 Provider of net-centric ENS for DoD; 170+ bases; 1.3MM+ seats Key Customers : Defense- Navy, Air Force, Army, STRATCOM, PACOM Fed/Civ- NASA, Dept. of Commerce (USPTO), Louisiana Courts High Ed- UCLA, Texas A&M, Naval Post Grad School Corp- Boeing, Microsoft, PricewaterhouseCoopers Awards : 2008 Deloitte SV Fast 50; 2008 MNS Tech Innovation – Frost & Sullivan; Gold Award - CA Emergency Services Association Analyst : Tier 1 vendor in Frost & Sullivan 2008 MNS Study Market Needs Addressed Mass Notification for Physical Security & Force Protection Mass and First Responders Notification for Public Safety Personnel Accountability Recall Regulatory Compliance (UFC, NFPA, AFI etc.) Products AtHoc IWSAlerts – Installation Warning System AtHoc Telephony Alerting Services (TAS) Module AtHoc Giant Voice/PA Alerting Module AtHoc IP Integration Module AtHoc Weather Monitoring & Alerting Module AtHoc Desktop Notifier Offering and Key Differentiators Network-centric - Transform organization’s existing IP- network into an emergency mass notification system Unified Notification - Unify siloed notification channels for simplified alert activation and redundant reach Monitoring - Monitor IP-based video feeds, sensors and external data sources to automatically trigger notification scenarios Accountability - Real-time response tracking and reporting that provides visibility into the status and safety of all personnel Enterprise-class - Secure and scalable software for seamless implementation of enterprise-wide notification procedures AtHoc at a Glance - 29 - Contact information: AtHoc, Inc., 650.685.3000, www.athoc.com