1. By Laura Lenker Miranda Zimmerli Chanakarn Laotrummanon Nawat Vongwattanakit

2. History In 1924, Foundation of “Gebrüder Dassler Schuhfabrik”, by Rudolf and Adolf(Adi) Dassler In 1948, Rudolf Dassler formed his own shoes company called “Puma Schuhfabrik Rudolf Dassler” In 1948, introduction of the PUMA Atom, PUMA’s first football shoe In 1986, became a public company, listed on the Frankfurt Stock Exchange

3. Puma Now Registered Office: Herzogenaurach, Germany. 3,900 employees Market products in more than 80 countries Outsourcing manufacturing facilities in over 40 countries In 2004, approximately 66%, 27% and 7% of its revenue came from footwear, apparel, and accessories, respectively

4. Corporate Development Plan Phase I: 1993 –Establish a solid financial statement Phase II: 1997 –Reposition the brand Phase III: 2002 –Growth plan Phase IV: 2006 –Multi-category Sportlifestyle brands

5. Mission statement PUMA has long-term mission of becoming the most desirable Sportlifestyle company

6. Brand Strategy Bringing distinctive designs and a global outlook by blending influences of sport, lifestyle and fashion Maintaining vigilant watch over distribution channels Solid guidance and strict alertness for licensee

7. PUMA Stores There are PUMA stores in 19 states No PUMA store in Oregon PUMA outlet at Woodburn

8. The PUMA Online Store

9. Sport Fashion Alexander McQueen Ferrari 96 Hours Nuala Mihara Starck

10. SWOT Analysis

11. Strengths Brand Product Ranges Design –FootwearFootwear –Puma MotorsportPuma Motorsport

12. Weaknesses Price Young consumers only Too few stores –No store in Oregon Outlet –One at Woodburn

13. Opportunities Open more stores !!! (at least one in OREGON) Cooperate with more designers Licensing Consignment goods

14. Threats Intratype Competition –Nike –Adidas –Reebok Intertype Competition –Watch –Eyewear

15. References www.puma.com http://en.wikipedia.org/wiki/PUMA_A G http://en.wikipedia.org/wiki/PUMA_A G http://www.gotomanager.com/news/deta ils.aspx?id=47602 http://www.gotomanager.com/news/deta ils.aspx?id=47602

16. Any questions??? Thank You For Your Attention :)