1. STP Presentation Basic Outline Brand/Product Team Members Contact Information

2. Market Analysis (Questions to consider) What are your brand’s overall strengths? What are your brand’s overall weaknesses? What opportunities exist for your brand? What are the biggest threats to your brand? Describe your brand’s overall business strategy.

3. Brand Strategy Segmentation & Target – Explain your view of the market & its segmentation. Identify your target and explain why this is the best target for your brand Positioning – Explain and justify how your will position your brand. – Provide a positioning statement (e.g. To (target market), X is the brand of (frame of reference) that (benefit/point of difference) because of (product attribute))

4. Media & Promo Strategy Media Tactics Chosen – List media tactics / resources chosen Strategy – Explain your media and promotions strategies (i.e. are you going for awareness, trying to stress a certain attribute, etc) Rationale – Give clear rationale for each of your media tactics

5. Optional: Marketing Strategy (Planning Document Only) Objective: Drive broad & fast AWARENESS Strategy (HOW?) Drive the consumer benefit of xxxx Rationale (WHY?) Key point of differentiation Tactics (Specifics) Guerilla marketing Rationale (WHY?) Breaks through the clutter

6. Key Considerations Rules of Engagement: Your presentation order will be determined by sign-up Email Steve Dumas (sdumas2008) your top three time slots ASAP. First come, first served Presentation CANNOT exceed 15 minutes – 10 minutes for presentation – there will be a hard stop – 5 minutes for Q&A Marketing is all about making the right choices. Be able to justify your choices! Judges & Judging Criteria: Panel: Brand Manager, Kellogg Marketing Professor, AKMC Co-Chair Criteria: Sound marketing rationale, Creativity, Passion, Fun, Clarity, Presentation Plans must be submitted by Sunday, October 21 st to your co-chair contact before midnight for feedback

7. Time Slots (submit top 3 choices) 9:30 am 9:50 am 10:10 am 10:30 am 10:50 am 11:10 am 11:30 am