Presentation on theme: "Marketing research and Marketing Planning at Nestle."— Presentation transcript:
1 Marketing research and Marketing Planning at Nestle. Unit 3 Assignment 2Marketing research and Marketing Planning at Nestle.CRITERIA COVEREDP3, P4, M2, D2
2 TaskP3 & P4 Prepare a presentation describing how marketing research is used to create and develop marketing plans for your chosen organisation Search the internet and this site is useful but you may find other sites
3 Choose an organisation- Tesco Prepare a presentation describing how marketing research is used to create and develop marketing plans for your chosen organisationChoose an organisation- TescoResearch to find out what market research- TESCO –PLCVISIT TESCOTESCO- Website –customer feedbackLeaflet/formsSay what techniques they use- describe each one(theory) detail how Tesco do it.
4 Marketing Research at Nestle Nestle uses all the following methods of ResearchQualitative ResearchMention what it is, and how nestle would do this, whyQuantitative ResearchPrimary researchMention what it is, and how nestle would do this,whySecondary ResearchInternal/external researchMention what it is, and how nestle would do this, when and why
5 Marketing Researchtheir uses / advantages (i.e reduce risk in decision making, measure progress over time);Mention the overall benefits to nestle of using these research techniquesand limitations / disadvantages (cost effectiveness, validity of data collectedMention the overall disadvantages to nestle of using these research techniques
6 Marketing Planning at Nestle For Marketing planning you must include marketing planning process models of:-PESTLE (political, economic, social, technological, legal and environmental external factors)Mention what it is, and how nestle would use this and why they would use thisSWOT (internal strengths and weaknesses, external opportunities and threats)The setting of SMART (specific, measurable, achievable, resourced, time-bound) objectivesand how these determine strategy and tactics, help implement changes; and evaluate progressMention why they need to do marketing planning, what benefits does it become and how does it help them achieve the main goals of company such as making a profit.
7 How Nestle uses marketing research to create marketing planning Mention how nestle uses marketing research to create marketing plans
8 Limitations of marketing research (M2) Explain the limitations of the marketing researchWhat are the limitations (problems) with each method of market research referred to above. You must mention the disadvantages of each method of research not an overall disdvantage
9 Recommendations for improving Marketing research (D2) Make justified recommendations as to how the validity of the research could be improved.How can the way they do the research be improved and why is it important to the organisation to do thisHow can they improve the way the do market research