1. lecturer: Sebastian Aki Abredadt Mart.No.: 171711 Course: MPE1
Lobbying
lecturer: Sebastian Aki Abredadt
Mart.No.:
Course: MPE1

2. Content Basics Lobbying in Business practice
Lobbying in the EU
Case
Basics
Lobbying in Business practice
Lobbying in the European Union
Case (The Sugar Campaign, Kenya)

3. Definition
Content
Basics
Lobbying in
Business practice
Lobbying in the EU
Case
“ to try to persuade a politician, the government or an official group that a particular thing should or should not happen, or that a law should be changed.”
source: Oxford dictionary, 2009

4. What is Lobbying?
Content
Basics
Lobbying in
Business practice
Lobbying in the EU
Case
Testifying at a legislative hearing in support or opposition to a legislative measure.
Discussing a legislative measure with a legislator in the legislator’s office.
Developing legislative measures, including holding or attending stakeholder meetings.
Session testimony stating support of the agency budget

5. Quiz
Content
Basics
Lobbying in
Business practice
Lobbying in the EU
Case
Employee A drafts testimony opposed to specific legislation for employee B. Employee B submits the testimony to a legislative committee.
YES, but only Employee B

6. Lobbying in Business practice
Content
Basics
Lobbying in
Business practice
Lobbying in the EU
Case
Tasks of Lobbyists
Prospects on Lobbyist
Target setting
Implementation phase

7. Tasks of Lobbyists Managing concerns and interests of Companies.
Content
Basics
Lobbying in
Business practice
Lobbying in the EU
Case
Managing concerns and interests of Companies.
Defining arguments and statements
Designs political speeches.
Looking for allies.
Canalizes facts and concerns to the proper policy maker.
Acquisition and conditioning of exact data.

8. prospects on lobbyists
Content
Basics
Lobbying in
Business practice
Lobbying in the EU
Case
Proper knowledge regarding the matter.
Proper knowledge about responsibilities, processes and respondent.
Estimation of consequences.
Acting emotionless.
Screening important from unimportant.
No camouflage

9. target setting I
Content
Basics
Lobbying in
Business practice
Lobbying in the EU
Case
Target  enforce their interests addressing the right decision maker.
Prevent a decision.
Slowing down the decision making process.
Change content of decision.
Bringing an issue on the political agenda.
Avoid that a topic gets mentioned during political debate.

10. target setting II Inside out model of Lobbying.
Content
Basics
Lobbying in
Business practice
Lobbying in the EU
Case
Inside out model of Lobbying.
Company policy or Corporate planning
e.g. for releasing a new product certain laws have to be changed.
Outside in model of Lobbying.
Targets result out of the political agenda.
e.g. Preventing regional management which could avoid the enlargement of a production site.

11. planning process I Research on time axis Content related Research
Basics
Lobbying in
Business practice
Lobbying in the EU
Case
Research on time axis
When will the decision be made?
When can the Company interact?
Deadlines to consider?
When will the Company be injured?
Content related Research
Content of topic?
Involved actors? Their motivation and arguments?
Reconciliation with political parties .
Position of the opposition.

12. planning process II Content related argumentation
Basics
Lobbying in
Business practice
Lobbying in the EU
Case
Content related argumentation
Which impact does a decision have?
What is the concrete claim?
Legal and or technical aspects.
Political argumentation
Pointing out advantages for politician and party
Which oppositional arguments will be provided by others?
Argumentation catalog ideally “win-win” situation

13. implementation phase direct Lobbying gassroots Lobbying Content Basics
Lobbying in
Business practice
Lobbying in the EU
Case
direct Lobbying
gassroots Lobbying

14. direct Lobbying Communicating your views direct to a legislator.
Content
Basics
Lobbying in
Business practice
Lobbying in the EU
Case
Communicating your views direct to a legislator.
Information & support for the legislator.
Development of political instruments (e.g. applications)
Pre-formulating of bill material
Composing speeches and presentations for legislators.
Providing material (e.g. studies, survey results, support on technical questions…)
Help shaping the political agenda

15. grassroots Lobbying
Content
Basics
Lobbying in
Business practice
Lobbying in the EU
Case
trying to influence the public to express a particular view to their legislators about a legislative proposal.
Most likely long term campaigns.
Target is segmented public, intermediate persons or groups.
Concept of “Opinion Leader” (e.g. Journalists or Scientists)

16. Lobbying in Brussels Cornerstones Who is Lobbying
Content
Basics
Lobbying in
Business practice
Lobbying in the EU
Case
Cornerstones
Who is Lobbying
Legislative decision-making

17. Cornerstones Single European Act (SEA). internal market
Content
Basics
Lobbying in
Business practice
Lobbying in the EU
Case
Single European Act (SEA).
internal market
Maastricht Treaty (Treaty on EU, TEU) 
Source:

18. Who is Lobbying Interest group categories: Associations:
Content
Basics
Lobbying in
Business practice
Lobbying in the EU
Case
Interest group categories:
Business (companies and trade associations)
Territorial (nation, regional and local level)
Collective (workers, environment, human rights etc.)
Public affairs consultancies (firms specialized on EU matter)
Associations:
Union des Industries de Communauté européenne
American Chamber of Commerce to the European Union
European Round Table of Industries
Conseil Européen des Fédérations de l’Industrie Chimique
World Wide Fund (WWF), Greenpeace

19. Legislative decision-making
Content
Basics
Lobbying in
Business practice
Lobbying in the EU
Case
European
Commission
Council
Of Ministers
European
Parliament
Conciliation
Committee
adopted as
European act

20. The Sugar Campaign, Kenya I
Content
Basics
Lobbying in
Business practice
Lobbying in the EU
Case
Lobbying can help poor people.
Target:
Using political pressure to change the mechanism which sets the price of sugar in Kenya.
Background:
2001 five million people depend on sugar production
1998 – 2001 smaller farmer didn’t get paid for their crops.
Power in the industry lay with six sugar factories, which were seen to be vehicles for political patronage.

21. The Sugar Campaign, Kenya II
Content
Basics
Lobbying in
Business practice
Lobbying in the EU
Case
Lobbyists
Collation of Kenyan NGO’s
Actions
Organizing and supporting Sucam (Sugar Campaign for Change)
Informing small-holder farmers about the structure of the sugar industry and the Sugar Bill;
successfully lobbying Ministers to amend the parliamentary bill to include producer representation on the regulatory authority (the Kenya Sugar Board);
campaigning against cuts in the price paid to farmers for sugar cane and cheap sugar imports into Kenya.

22. List of Reference Coen & Richardson: Lobbying the European Union
Content
Basics
Lobbying in
Business practice
Lobbying in the EU
Case
Coen & Richardson: Lobbying the European Union
ISBN , Oxford University Press NY 2009
Valeria Marziali: Lobbying in Brussels
ISBN , Rheinische Friedrich-Wilhelms-Universität Bonn 2006
Miriam Meckel: Unternehmenskommunikation
ISBN , Gabler Verlag 2008
State of Oregon: egov.oregon.gov/DAS/docs/LobbyingPresessionPrimer.PPT Presentation, November 2009
Internet, November 2009

23. Thank you for your attention
Content
Basics
Lobbying in
Business practice
Lobbying in the EU
Case
Thank you for attention