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Behind Coca-Cola’s Biggest Social Media Push Yet Presented by: Riley Allen Jackie Irwin Sam Nichelini.

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Presentation on theme: "Behind Coca-Cola’s Biggest Social Media Push Yet Presented by: Riley Allen Jackie Irwin Sam Nichelini."— Presentation transcript:

1 Behind Coca-Cola’s Biggest Social Media Push Yet Presented by: Riley Allen Jackie Irwin Sam Nichelini

2 History of Coca-Cola Established in 1886 Moved internationally in 1906 Introduced into the Olympics 1928 Introduced to the PRC 1978 1985 first to space

3 Coca-Cola Facts World’s largest beverage company Most recognized logo worldwide Grew from selling 9 drinks a day 1886 to 1.6 billion today

4 The Completion 3 qualifying teams Team WOW!, Team The MIX, and SHA- BA-BA-DOO Competed online for the winning spot

5 The Winners Team The MIX had the most fan votesThe MIX

6 Social Media Outlets Expedition206.com Facebook Flickr Twitter The YouTube

7 Expedition 206

8 Questions Is the expedition going to be successful at getting Coke’s message out? Has anyone heard of Expedition 206 before? Any Questions?

9 Sources Article: http://adage.com/digital/article?article_id=1 40591 http://adage.com/digital/article?article_id=1 40591 http://www.expedition206.com/Default.asp xhttp://www.expedition206.com/Default.asp x http://www.expedition206.com/About.aspx


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