1. Evaluation H Edu 4310

2. Action Plans Operational plans, programs, activities Resource list Calendar of events Marketing mix

3. Budgets Budget methodology Costs Variable vs fixed Sunk Direct vs indirect Opportunity

4. Budgets (cont) Resources Processes Activities Evaluation

5. Sample Budget Staff Coordinator$25,000 Assistant (half-time) 10,000 Ad agency fee 5,000 Supplies 2,000 Advertising costs Billboards 50,000 Radio 25,000

6. Sample Budget Pamphlets Design 2,500 Printing 7,500 Mailing 5,000 Open House Food 2,000 Promotional gifts 5,000 Screening kits 10,000

7. Sample Budget Evaluation survey 5,000 Total $ 154,000

8. Evaluation Traditional model Objectives-based Industrial inspection Process evaluation Fiscal evaluation

9. Fiscal Evaluation Contribution Variance

10. Outcome Evaluation Time-series Comparison groups Market share Customer satisfaction Marketing audit

11. Plan evaluation Process Outcome

12. Activity Monitoring ad campaigns

13. Marketing Plan Review Executive summary Situation analysis Objectives and goals Action plans Budget Evaluation