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11-1 McGraw-Hill/Irwin© 2003 The McGraw-Hill Companies, Inc.,All Rights Reserved.

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Presentation on theme: "11-1 McGraw-Hill/Irwin© 2003 The McGraw-Hill Companies, Inc.,All Rights Reserved."— Presentation transcript:

1 11-1 McGraw-Hill/Irwin© 2003 The McGraw-Hill Companies, Inc.,All Rights Reserved.

2 11-2 McGraw-Hill/Irwin© 2003 The McGraw-Hill Companies, Inc.,All Rights Reserved. Part Three: International Strategic Management International Management, 5th ed.

3 11-3 McGraw-Hill/Irwin© 2003 The McGraw-Hill Companies, Inc.,All Rights Reserved. International Management, 5th ed. Hodgetts and Luthans Chapter Eleven Organizing International Operations

4 11-4 McGraw-Hill/Irwin© 2003 The McGraw-Hill Companies, Inc.,All Rights Reserved.  EXAMINE the major types of organizational structures used in handling international operations  ANALYZE the advantages and disadvantages of each type of organizational structure, including the conditions that make one preferable to others  DESCRIBE the recent, nontraditional organizational arrangements coming out of mergers, joint ventures, keiretsus, and other new designs including electronic networks and product development structures  DISCUSS the value of subsidiary boards of directors in overseas operations  EXPLAIN how organizational characteristics such as formalization, specialization, and centralization influence how the organization is structured and functions Objectives of the Chapter

5 11-5 McGraw-Hill/Irwin© 2003 The McGraw-Hill Companies, Inc.,All Rights Reserved. Basic Organizational Structures  A number of basic structures exist that permit an MNC to compete internationally  Structure must meet the need of both the local market and the home-office strategy of globalization  Contingency approach  Balances the need to respond quickly to local conditions with the pressures for providing products globally  Most MNCs evolve through certain basic structural arrangements in international operations

6 11-6 McGraw-Hill/Irwin© 2003 The McGraw-Hill Companies, Inc.,All Rights Reserved. Figure 11-1 Organizational Consequences of Internationalization Pressure for local responsiveness LowHigh Pressure for globalization Low High Aircraft Cameras Consumer electronics Computers Automobiles Telecommunications Aerospace Synthetic fibers Cement Steel Clothing Packaged goods

7 11-7 McGraw-Hill/Irwin© 2003 The McGraw-Hill Companies, Inc.,All Rights Reserved. Basic Organizational Structures (cont.)  Global Structural Arrangements  Global Product Division  Structural arrangement in which domestic divisions are given worldwide responsibility for product groups  Global Area Division  Structure under which global operations are organized on a geographic rather than a product basis  Global Functional Division  Structure which organizes worldwide operations primarily based on function and secondarily on product  Matrix Organization Structure  Structure that is a combination of a global product, area, or functional arrangement

8 11-8 McGraw-Hill/Irwin© 2003 The McGraw-Hill Companies, Inc.,All Rights Reserved. Figure 11-2 Use of Subsidiaries during the Early Stage of Internationalization PersonnelProductionMarketingFinance Chief Executive Officer FranceJapanEgyptAustraliaArgentina V.P. International Operations

9 11-9 McGraw-Hill/Irwin© 2003 The McGraw-Hill Companies, Inc.,All Rights Reserved. Figure 11-3 International Division Structure PersonnelProductionMarketingFinance Chief Executive Officer Domestic Division Paint Domestic Division Tools International Division Domestic Division Furniture Domestic Division Hardware Japan Australia Italy Office Operations MarketingGovernment Relations

10 11-10 McGraw-Hill/Irwin© 2003 The McGraw-Hill Companies, Inc.,All Rights Reserved. Figure 11-4 Global Product Division Structure PersonnelProductionMarketingFinance Chief Executive Officer Product Division A Product Division B Product Division Product Division D Product Division E C South America AfricaEuropeAustraliaFar East MarketingFinancePersonnel Great BritainFrance Italy Netherlands Germany Production America Production

11 11-11 McGraw-Hill/Irwin© 2003 The McGraw-Hill Companies, Inc.,All Rights Reserved. Figure 11-5 Global Area Division Structure PersonnelProductionMarketingFinance Chief Executive Officer North America South America EuropeAsiaAfrica Great Britain France Italy Netherlands Germany

12 11-12 McGraw-Hill/Irwin© 2003 The McGraw-Hill Companies, Inc.,All Rights Reserved. Figure 11-6 Global Functional Structure Domestic Production Product A Product B Product C Product D Foreign Production Product A Product B Product C Product D Production Domestic Production Product A Product B Product C Product D Foreign Production Product A Product B Product C Product D MarketingFinance Chief Executive Officer

13 11-13 McGraw-Hill/Irwin© 2003 The McGraw-Hill Companies, Inc.,All Rights Reserved. Figure 11-6 Global Functional Structure Domestic Production Product A Product B Product C Product D Foreign Production Product A Product B Product C Product D Production Domestic Marketing Product A Product B Product C Product D Foreign Marketing Product A Product B Product C Product D MarketingFinance Chief Executive Officer

14 11-14 McGraw-Hill/Irwin© 2003 The McGraw-Hill Companies, Inc.,All Rights Reserved. Figure 11-7 Multinational Matrix Structure PersonnelProductionMarketingFinance Chief Executive Officer North AmericaIndustrial GoodsEurope Manager, Industrial Goods North America Manager, Industrial Goods Europe

15 11-15 McGraw-Hill/Irwin© 2003 The McGraw-Hill Companies, Inc.,All Rights Reserved. Basic Organizational Structures (cont.)  Global Structural Arrangements (cont.)  Transnational Network Structures  Multinational structural arrangement that combines elements of function, product, and geographic designs, while relying on a network arrangement to link worldwide subsidiaries  Dispersed subunits  Subsidiaries that are located anywhere in the world where they can benefit the organization  Specialized operations  Activities carried out by subunits that focus on a particular product line, research area, or market area  Designed to tap specialized expertise or other resources in the company’s worldwide subsidiaries  Interdependent relationships  Share information and resources throughout the dispersed and specialized subunits

16 11-16 McGraw-Hill/Irwin© 2003 The McGraw-Hill Companies, Inc.,All Rights Reserved. Nontraditional Organizational Arrangements  Mergers and Acquisitions  Purchasing MNC attempts to promote synergy while encouraging local initiative by the acquired firm  Joint Ventures and Strategic Alliances  Each party contributes to the undertaking and coordinates its efforts for the overall benefit  Keiretsu  Large, often vertically integrated group of companies that work closely with each other  Members bound by cross-ownership, long-term business dealings, interlocking directorates, and social ties

17 11-17 McGraw-Hill/Irwin© 2003 The McGraw-Hill Companies, Inc.,All Rights Reserved. Figure 11-10 Comparison of Asian and Western Management Features WESTERN ASIAN Rationality Structured Directive Doing Relationships Flexible Adaptive Understanding Management Style WESTERN ASIAN Short Term Control Conflict One Product Service- focused Long Term Human Resource Collaborative Customer- focused Action WESTERN ASIAN Formal Fragmented Hierarchical Competitive Informal Generalist Integrated Cooperative Organization WESTERN ASIAN Individual Legal Confrontation Analytic Group Trust Compromise Fluid Basic Values

18 11-18 McGraw-Hill/Irwin© 2003 The McGraw-Hill Companies, Inc.,All Rights Reserved. Nontraditional Organizational Arrangements (cont.)  Electronic Network Form of Organization  Electronic freelancers  Individuals who work on a project for a company, usually via the Internet  Move on to new employment at the completion of an assignment  Deliver outsourcing function on-line  Organizational Synergy  MNCs leverage their knowledge and resources worldwide  Increased movement toward making synergy work correctly

19 11-19 McGraw-Hill/Irwin© 2003 The McGraw-Hill Companies, Inc.,All Rights Reserved. Nontraditional Organizational Arrangements (cont.)  Organizing for Product Integration  Toyota’s system based on several organizational mechanisms  Mutual adjustment  Direct, technically skilled supervision  Integrative leadership  Role of Information Technology (IT) in Organizing  Integration of IT into the overall organizing process can have a dramatic effect on organizational performance  Japanese leading the way on the use of IT

20 11-20 McGraw-Hill/Irwin© 2003 The McGraw-Hill Companies, Inc.,All Rights Reserved. Use of Subsidiary Boards of Directors  Subsidiary board  A board that overseas and monitors the operations of a foreign subsidiary  Used to:  Advise, approve, and appraise local management  Help the unit to respond to local conditions  Assist in strategic planning  Supervise the subsidiary’s ethical conduct

21 11-21 McGraw-Hill/Irwin© 2003 The McGraw-Hill Companies, Inc.,All Rights Reserved. Organizational Characteristics of MNCs  Formalization  Use of defined structures and systems in decision making, communicating, and controlling  Specialization  Organizational characteristic that assigns individuals to specific, well-defined tasks  Horizontal specialization  Assignment of jobs so that individuals are given a particular function to perform and tend to stay in this area  Vertical specialization  Assignment of work to groups or departments where individuals are collectively responsible for performance

22 11-22 McGraw-Hill/Irwin© 2003 The McGraw-Hill Companies, Inc.,All Rights Reserved. Organizational Characteristics of MNCs (cont.)  Centralization  Management system under which important decisions are made at the top  Decentralization  Pushing decision making down the line and getting the lower- level personnel involved  Putting Organizational Characteristic in Perspective  MNCs tend to organize international operations in a manner similar to that used at home  Future challenge is to bring subsidiary organizational characteristics into line with local customs and cultures


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