Presentation is loading. Please wait.

Presentation is loading. Please wait.

Segmentation, Targeting and PositioningTargeting Positioning Segmentation, Targeting and PositioningTargeting Positioning.

Similar presentations


Presentation on theme: "Segmentation, Targeting and PositioningTargeting Positioning Segmentation, Targeting and PositioningTargeting Positioning."— Presentation transcript:

1 Segmentation, Targeting and PositioningTargeting Positioning Segmentation, Targeting and PositioningTargeting Positioning

2

3 Nivea Avon Nivea Avon

4 General Mills Home Depot

5

6 Concentrated Marketing Concentrate on the most attractive segment Undifferentiated Marketing One marketing mix for all Differentiated Marketing Modify marketing mix for different segments Concentrated Marketing Concentrate on the most attractive segment Undifferentiated Marketing One marketing mix for all Differentiated Marketing Modify marketing mix for different segments

7 PosPositioningtionng PosPositioningtionng FedEX Fast, reliable on-time deliveryon-time Southwest Airlines Affordable, no-frills air travelair Rolex Status-symbol fashion accessoryfashion Ebay The virtual marketplace to buy or sell anythingvirtualto FedEX Fast, reliable on-time deliveryon-time Southwest Airlines Affordable, no-frills air travelair Rolex Status-symbol fashion accessoryfashion Ebay The virtual marketplace to buy or sell anythingvirtualto


Download ppt "Segmentation, Targeting and PositioningTargeting Positioning Segmentation, Targeting and PositioningTargeting Positioning."

Similar presentations


Ads by Google