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S WISS C HA M SWISS BUSINESS HUB ITALY The experience of the Swiss Chamber of Commerce in Italy Alessandra Modenese Kauffmann Yverdon-les-Bains May 24th 2002
S WISS C HA M Table of contents Background Preliminary phase What is SBH Italy? The CCSI for the OSEC BNS Osec for CCSI Activity Organization Chart SBH ITALIA First results … … and Work in progress! First appraisal
S WISS C HA M Background: New Law External network to support Swiss SMEs abroad In the centre of main economic interest Following the principle of rationalization of financial effort
S WISS C HA M Background Strength of a Chamber of Commerce Mission Location Stable Structure Know-how (team/members) Services oriented
S WISS C HA M Preliminary phase (12 months) Evaluation of the local situation in respect to the aim of the law Evaluation of the characteristics of the CCSI Agreement with the local Embassy Contract Osec BNS - CCSI
S WISS C HA M What is SBH Italy? The economic “one-stop-shop” for Italy
S WISS C HA M The CCSI for the OSEC BNS Makes available: the Responsible and the executive manager infrastructures Chamber’s services
S WISS C HA M Osec for CCSI SBH services promotion; Assistance and support to the activities; Intranet platform, data banks VSA on- line and “Swiss Export Directory; helpdesk and discussion forums; the manual “Réseau extérieur”, training.
S WISS C HA M Activity Information Marketing Consultancy
S WISS C HA M Information Country Report Business guide Basic addresses Specialists addresses Fairs and events Major sectors Legal information Tenders Business contacts
S WISS C HA M Consultancy Individual advice Official contacts Contacts with the local business community/networking
S WISS C HA M Marketing General marketing Trade fair and events support Visitor delegations
S WISS C HA M Organization Chart SBH ITALIA
S WISS C HA M Official launch October 15
S WISS C HA M First results … 2 mandates: (Oct-Dec 01) Partner search in field of plastics Market analysis on special cables Legal, fiscal, accounting consultancy Networking with Italian economic institutions General information: 200 per month (average)
S WISS C HA M First results … 2 Training for the Hub Training/Presentation to the Embassy and the General Consulate 1 big Event to promote Bilateral Agreements and Interreg III Firmenberatungstage – Zürig Patronage of the Swiss Culture Week in Florence Promotion of Expo 02 Presence at International Fair “Global Expo”
S WISS C HA M … and Work in progress! Business Guide Set up of 6 quotations for mandates of various kind (partner search, market analysis, market overview) Event for promotion of Location Switzerland (MI-BS-PD) Event for promotion of the Swiss Brand “Victorinox” / Design Award (+typical Swiss food & wine)
S WISS C HA M First appraisal Very strict cooperation with OSEC Sinergy Methology development day by day
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