1. Karen Roseberry Katelyn Boyd Blake Phillips

2. Company Profile Industry:Specialty Grocer/ Natural Food Store NASDAQ : WMFI Founded:1980 Austin, Texas Revenue:$6.6 Billion (#54 in U.S.) Employees:41,500 + Stores:300 +

3. SWOT ANALYSIS STRENGTHS Leaders in Sustainability High Labor Standards “Gorgeous” Stores and Merchandise WEAKNESSES Whole Paycheck! Too Mainstream?

4. SWOT ANALYSIS OPPORTUNITIES International Growth Social Trends (i.e. Organic Movement) THREATS Competition Slowed Growth Rising Food Costs/Recession

5. Whole Foods Not so “Holy” Misleading Marketing - Majority of Suppliers are NOT local Elitist - Only the wealthy can eat healthy Too Big - Just another big box-store CEO Blog Controversy - Wild Oats Buyout

6. On the Flip Side… “You can't argue with one thing - if it wasn't for Whole Foods we'd still be handing out leaflets telling folk what organic is.” - Local Organic Farmer Austin, Texas

7. The Omnivore’s Dilemma Michael PollanJohn Mackey

8. Whole Foods’ Future A Cause and Effect Scenario Cause: New technology provides nearly unlimited emission-free energy. Effect: The term “local” is redefined in the context of the supply chain.

9. Whole Foods’ Future A Cause and Effect Scenario Cause: Energy prices continue to climb over the near future. Effect: People will not be willing to pay for non- local/out of season merchandise.

10. Thank You!