1. MADE IN MAD SHANGHAI 2010 Ignacio Niño CEO Office of International Strategy and Action “Madrid-Global”

2. Madrid, Selected City to participate at Shanghai World Expo 2010 Shanghai 2010

3. Strategic Objective of the Government Operative Programme Positioning Madrid in the scene of the great global cities Shanghai 2010

4. Infrastructures and Utilities Cluster Reference partner for Asian cities Madrid- efficient&sustainable Expo Shangai 2010 Shanghai 2010

5. Madrid International Positioning Strategy Identifying the competitive advantages ODCE Madrid Metropolitan Review Infrastructure and Utilities Cluster Architecture Engineering Construction Energy Water and Urban environment Finances Priority geographic areas Asia - China - Shanghai Government IndustryAcademia Shanghai 2010

6. Shanghai 2010: The biggest World Expo in history – 184 days of exposition – 202 confirmed participants from 172 countries – More than 70 million expected visitors – 400.000 daily visits – Dates: May 1st to October 31st, 2010

7. Mejor Ciudad, Mejor Vida Shanghai 2010 The city, as a hub of an Universal Exposition for the first time in history. Renewal and creation of sustainable urban spaces as main objective Search for balance and harmony between people, cities and environment One of the main challenges that humanity faces: the accelerated urbanization process in Asia

8. New Area: “Urban Best Practices Area” (UBPA) Shanghai 2010 UBPA – An specific area, covering 15 hectares, to showcase the most innovative and advanced urban practices. – A great opportunity for the best cities to be shown through World exhibition pavilions – A large display of the latest technology of what will be the cities of the future

9. Shanghai 2010 UBPA Simulated City Block – Own pavilions for 15 cities and urban zone Joint Pavilion – Stands for 40 cities

10. Shanghai 2010 Application Process – August 31 2007 > deadline for initial proposal – January 31 2008 > deadline for submitting proposals – April 1st 2008 > urban projects selected International Selection Committee – UNESCO – OECD – ADB – World Bank – UNDP – UN-HABITAT – CGLU – Other...

11. Shangai 2010 Madrid Application – Creation of a writing team for the candidature – Coordination: – Madrid-Global + EMVS Government Areas : – Environment – Urbanism – Public Infrastructures – Culture Other collaborating institutions: – Energy and Environmental Research Centre. (CIEMAT) – IE Business School

12. 15 projects out of 188 proposals have been selected for the Simulated City Block and 40 for the Joint Pavilion Results for Madrid Madrid has been chosen with another 15 unique cities, which will build their own pavilion Madrid has had accepted its two projects: Project 1. Singular Pavilion in the Simulated City Block (House of Bamboo) Project 2. Eco - Boulevard in the public space (Bioclimatic Tree) Madrid not only will have a space in the Simulated City Block to build its pavilion, but it will also get the chance to build in a public space a copy of the bioclimatic trees. Shanghai 2010

13. Which other cities, besides Madrid, has been selected to have their own Singular Pavilion and will form the Simulated City Block at the Expo 2010? – London – Malmo – Calgary – Hamburg – Milan – Paris – Macao – Chengdou – Etc... Outside the Simulated City Block, there will be a Joint Pavilion where another 40 cities will showcase their projects in a non real expositive way. Calgary Malmo

14. Project 1: New horizons in Public Housing Project 2: Bioclimatic Trees Technological advances in bioclimatic building, renewable energy and advanced urban services Avant-garde and sustainable architecture applied to public housing– The House of Bamboo Shanghai 2010

15. - International Positioning Madrid: Reference for the Asian cities development – International Reference of best urban practices – OECD Recognition – 2007 World ’ s Best Urban Leading Project – 2007 Best European City – Madrid's participation in Expo 2010 will expose its urban renewal projects to 70 million visitors

16. An inside exhibition space where to showcase the city with all its creative and innovative force Shanghai 2010

17. MADRID efficient&sustainable Shanghai 2010

18. Competitive & connected – business Open & Integrating – people Intelligent & Innovative – Knowledge and ideas Efficient & sustainable – urban infrastructures Elegant & fun – cultural legacy INTERNATIONAL STRATEGIC VECTORS STRATEGIC PROJECTS

19. MADE IN MAD Thank you