1. By Dr. Robert Chi Department of Information Systems College of Business Administration California State University, Long Beach

2. Internet Models a.Internet Travel Books Trade Auction b. Intranet Company’s internal website (CSULB) c.Extranet Between business partners

3. Internet Economy a.Infrastructure – AT&T b.Network Applications Infrastructure - AOL c.Intermediaries – Ebay d.Intercommerce – Amazon By 2006 ½ US jobs are internet related

4. Terms TCP/IP b.ISP Baseband Broadband - DSL - ADSL - Satellite - Cable c. Bandwidth d. Router e. Server

5. Internet Services a.E-Mail -SMTP (Simple Mail Transfer Protocol) - POP (Post Office Protocol) b. FTP (File Transfer Protocol) c. Telnet d. WWW (World Wide Web)

6. Web address a.IP b.DNS (Domain Name Services) c.Domain names d..com,.net,.gov,.org,.us,.info e..uk,.jp

7. Networked Economy a.Competition across Industry Boundaries b.Competitions are occurring in a very fast pace c.Competition occurs between Alliances d.Consumer behavior is still in the early stage e.Industry value chains are being configured

8. Step Framework 1.Investigate opportunity in an existing or new value system Basic value types 1. Trapped value Efficient markets Efficient value systems 2. New to the world value Mass customization Virtual community Voice over I.P 2. Identify unmet or undeserved needs

9. Determine target customer segments a.Demographic – age, gender, ethnicity b.Geographic – country, city c.Behavioral – online/offline shopping d.Occasion - routine/special occasion e.Psycho graphic – Lifestyle f.Benefits – convenience, economy, quality -Actionable and Meaningful Actionable - easy to identify - readily reached - can be described in growth, size, profile Meaningful - behave similarly

10. Access resource requirements t deliver the offering Resources in 3 classifications - Customer facing - Internal - Upstream Modification from B & M world to online world 1. Physical world - Virtual/Physical world 2. Activities – Capabilities (what you are doing/what you can do) 3. Supply side- Demand side 4. Single system – Multiple system

11. Assess Competitive, Technology, Financial attractiveness of opportunity -Competitive intensity SWOT - Strength - Weakness - Opportunities - Threats -Customer Dynamics - 1. Level/Magnitude of unmet need - 2. Level of interaction -3. Likely rate of growth -Technology vulnerability a. Impact of the penetration of enabling technologies b. Impact of new technologies on the value proposition -Microeconomics a. Size/Volume of market (market size) b. Projected level of profitability

12. Go/ No – Go Assessment