1. Paul Mundy and Bob Huggan www.mamud.com 1 Messages and slogans

2. Paul Mundy and Bob Huggan www.mamud.com2 Which is the better slogan? While an occasional disinclination to exercise is exhibited by all age cohorts, the likelihood of positive health outcomes makes even mildly strenuous physical activity all the more imperative  Written by an NGO executive  Written by an advertising specialist

3. Paul Mundy and Bob Huggan www.mamud.com3 International Livestock Research Institute (ILRI) Message  Animal agriculture to reduce poverty, hunger and environmental degradation in developing countries Slogan  Better lives through livestock

4. Paul Mundy and Bob Huggan www.mamud.com4 World Agroforestry Centre (ICRAF) Message  Improving human welfare by alleviating poverty, improving food and nutritional security, and enhancing environmental resilience in the tropics Slogan  Transforming lives and landscapes

5. Paul Mundy and Bob Huggan www.mamud.com5 International Crops Research Institute for the Semi-Arid Tropics (ICRISAT) Message  Helping developing countries apply science to increase crop productivity and food security, reduce poverty, and protect the environment, with a focus on the semi-arid tropical areas of the developing world, where low rainfall is the major environmental constraint to agriculture Slogan  Science with a human face  Sowing the seeds of success in the semi-arid tropics

6. Paul Mundy and Bob Huggan www.mamud.com6 Caribbean Food and Nutrition Institute (CFNI) Message ?? Slogan ??

7. Paul Mundy and Bob Huggan www.mamud.com7 Bahamas Ministry of Health Mission statement  To ensure that the highest quality of services for health promotion protection and care are accessible to all persons of the Bahamas in order to achieve optimal health Message ?? Slogan ??

8. Paul Mundy and Bob Huggan www.mamud.com8 Belize Ministry of Health Mission statement  We envision a national health care system which is based upon: equity, affordability, accessibility, quality, sustainability, in effective partnership with all levels (sectors) of government and the rest of society in order to develop and maintain an environment conducive to health Message ?? Slogan ??

9. Paul Mundy and Bob Huggan www.mamud.com9 Jamaica Ministry of Health Message ?? Slogan  Better health, wellbeing and quality of life for all

10. Paul Mundy and Bob Huggan www.mamud.com10 Guyana Ministry of Health Message  Improving the physical, social and mental health status of all Guyanese by ensuring that health services are as accessible, acceptable, affordable, timely and appropriate as possible given available resources and enhancing the effectiveness of health personnel through continuing education, training and management systems. Slogan ??