1. UNIVERSITY OF MINNESOTA Will Durfee, Dept of MechE Forum on Innovation and Entrepreneurship in Biomedical Engineering Education

2. NEW PRODUCT DESIGN AND BUSINESS DEVELOPMENT (1): Business and engineering students join with industry to develop new products Graduate level course offered by CSOM, ME, BME Work with client firms to design a new product and create a business plan Teams of 4-8 grad students (1/2 business, 1/2 engineering) + faculty + marketing and engineering company reps Nine months (Sept - June) Deliverables: Working prototype, comprehensive business plan

3. NEW PRODUCT DESIGN AND BUSINESS DEVELOPMENT (2): Real projects –Companies commit to manufacture Cross-functional teams –Engineers do marketing and vice-versa All patents assigned to companies All team members sign confidentiality agreements Strong university/company collaboration Features

4. NEW PRODUCT DESIGN AND BUSINESS DEVELOPMENT (3): Careful selection Known area, but not completely defined Business challenges Engineering challenges Typically mechanical, electromechanical Many medical products 6 projects/year, 6 students/project Projects

5. Describe particularly novel and/or effective methods you use to teach innovation & entrepreneurship Project Analysis (SWOT, PIC) Market research, VOC, depth interviews, focus groups,... Patent searching, patent application Financial analysis and projections Technology forecasting, strategic planning Brand imaging, brand development Ideation Engineering design and manufacturing Product launch planning Exit strategy and buyouts

6. How do you measure outcomes? 46 projects 200+ students Patents and products Set direction for 3 startups

7. 3M, Home and Commercial Care Division (1995), 2nd generation Twist ‘N Fill container Toro, Consumer Division (1995), Powered, hand-held gardening tool Micro-Medical Devices, Cleveland OH (1995, 1996), Endoscope technology Reel Precision Manufacturing (1996), New market hinge product Horton Manufacturing (1996), Smart cluth/brake Irwin Publishing (1996), CD-ROM textbook supplement Donaldson (1997), Engine noise control product Molecular Diagnostics Lab, UMN (1997), Blood collection system Aetrium, Inc. (1997), Motion platform for Integrated circuit testing machine Spinal Designs International (1997), Low-back pain care for people in wheelchairs Augustine Medical (1997), Skin care product Horton Manufacturing (1997), Web control product Soil Sensors (1998), Next-generation soil moisture sensor Honeywell, Home & Building Control (1998), Residential ventilation system Select Comfort (1998), Improved-comfort sleet system Sulzer Medica, Winterthur Switzerland (1998), Hip surgery instrument 3M, Stationery and Office Supply Division (1998), Improved Post-it Flag dispensors Augustine Medical (1998), Nursing home market for Augustine technology Medtronic (1999), Catheter product Enhanced Mobility Technology (1999), Biorehab product Lincages (1999), Windows version of CAD mechanicsm software Shepherd Medical (1999), Male contraceptives Rust Architects (1999), Ice-palace cooler Sulzer Medica (1999), Arthoscopy product SpineTech (2000), Artificial disk product EnduraTEC (2000), Tissue test grips Scimed (2000), Smart catheter product Medtronic (2000), Visible Heart CD-ROM Machine Magic (2000), Key duplicating machine Andersen Windows (2001) Novel window technology Hormel Foods (2001) Food safety sensor Introspective (2001) Medical catheter Geodigm (2001) Dental scanner Medtronic (2001) Electrode impedance monitor VivaCare (2001) Emergency call system 3M (2002) Multifunction electrode Newco (2002) EEG biofeedback Comedicus (2002) Imaging in the pericardial space Hearing Components (2002) Soundproof headphones Pando (2003) New sports field technology Medtronic (2003) Visible Heart technology Scimed (2003) New catheter product 3M (2003) Smart electrode product Probus (2003) Timers and nightlights 3M (2003) Wound care product Projects (1995-2003)

8. The old product The NPDBD collection of prototypes 3M Post-it Flag group

15. Want more information? www.npdbd.umn.edu