1. JUNE 2009 COLLEGE OF CONTINUING & PROFESSIONAL EDUCATION VETERANS UNIVERSITY CALIFORNIA STATE UNIVERSITY, LONG BEACH Statewide Veterans Survey

2. Survey Design Purpose: survey veterans’ interests Survey tool: Survey Monkey (online survey service) 5,943 postcards: > 1% response rate (81 persons) Physical addresses only (from DD 214 data) Postcard was mailed with a URL to the survey Incentive: 10 AmEx - $50.00 gift cards were given with a suspense date for the survey Cost: $8,000 Cal VA lists from fall 2008/spring 2009

3. Survey Summary Respondents characteristics show:  50% are married; 50% are between 23 and 32 years of age  Almost 25% may be serving in the Reserve or National Guard  90% are email proficient and have a social networking page  Almost 1/3 have baccalaureate degrees  Top 3 information interests concern some aspect of education  More than half are working; almost 40% are not  80% are interested in knowing more about post-secondary education; 60% would rather be attending college right now  One third were part of a ground combat force (fewer translatable civilian skills)  Top 3 employment interests were Business, Government, and Homeland Defense

4. Demographics Participants Branch of Service

5. Demographics Military Field Background

6. Separated From Service? If yes, how long? Demographics

7. Status

8. Demographics

9. Relocation

10. Information

12. Education

14. Employment

18. Lessons Learned CDVA data list has limited outreach effect  Supplied addresses did not reflect actual veteran locations  Lack of email addresses created higher costs and lower response rate Survey should distinguish Reserve/Guard from former active duty veterans 30% of the respondents checked “other” for the military specialty/job question Some industry listings were duplicated Some questions should be more restrictive Questionnaire return-to-sender rate still being tallied