1. © Network Ltd 2006 Social Bookmarking in the Work Place Network Ltd Ryan Butler David Gould http://www.network.ltd.uk/

2. © Network Ltd 2006 Agenda Introduction Introduction –Knowledge Management –Social Bookmarking Our History Our History Social Bookmarking Social Bookmarking –Existing tools –Problems –Opportunities and potential Network Menus™ - Our approach Network Menus™ - Our approach Questions and Discussion Questions and Discussion http://www.network.ltd.uk/

3. © Network Ltd 2006 Knowledge Management (KM) Social Bookmarking falls within KM Social Bookmarking falls within KM KM Market Annually World Wide KM Market Annually World Wide –£5 billion –£2.5 billion KM Software –20% growth Enterprise Search Enterprise Search Content Management Systems for Intranets Content Management Systems for Intranets http://www.network.ltd.uk/

4. © Network Ltd 2006 Social Bookmarking Enhanced Favourites/Bookmarks Enhanced Favourites/Bookmarks Personal Information Management linking to a larger system Personal Information Management linking to a larger system Not yet adopted in businesses or universities Not yet adopted in businesses or universities Offers a personal level of KM encouraging adoption Offers a personal level of KM encouraging adoption http://www.network.ltd.uk/

5. © Network Ltd 2006 Fusing the Boundaries University Information Resource Personal Information Space Personal Information Space Personal Information Space Personal Information Space http://www.network.ltd.uk/

6. © Network Ltd 2006 Network - Timeline Dec-02 University of Manchester – Masters of Enterprise Dec-02 University of Manchester – Masters of Enterprise Oct-03 DTI Smart Award – High Tech Innovation Grant Oct-03 DTI Smart Award – High Tech Innovation Grant Nov-03 VisionWorks – managed office space Nov-03 VisionWorks – managed office space Jun-04 Grant enabled us to develop – contact with customers to shape product Jun-04 Grant enabled us to develop – contact with customers to shape product Nov-04 Took on first developer built working system within next 12 months Nov-04 Took on first developer built working system within next 12 months Nov-05 Working system available Nov-05 Working system available Jan-06 Sold to local business many others in pipeline Jan-06 Sold to local business many others in pipeline Mar-06 Proven commercial viability, now looking to grow the business through increased sales and external finance. Technical development is ongoing. Mar-06 Proven commercial viability, now looking to grow the business through increased sales and external finance. Technical development is ongoing. http://www.network.ltd.uk/

7. © Network Ltd 2006 An introduction to Social Bookmarking Web built on links between sites Web built on links between sites Problem: Web Sites Temporary Problem: Web Sites Temporary Much larger than originally considered Much larger than originally considered Search Engine limited, but an excellent starting point Search Engine limited, but an excellent starting point http://www.network.ltd.uk/

8. © Network Ltd 2006 Web-based content Family home pages – only of interest to some Family home pages – only of interest to some B2B Companies’ Web sites – of interest to other businesses B2B Companies’ Web sites – of interest to other businesses Scientific journals & Technical Papers Scientific journals & Technical Papers Marketing sites – to provide a presence Marketing sites – to provide a presence http://www.network.ltd.uk/

9. © Network Ltd 2006 Tagging & Personalisation Ad-hoc method of classifying information Ad-hoc method of classifying information Similar tags for similar sites Similar tags for similar sites Different tags for subtle contextual differences Different tags for subtle contextual differences Personalised solution too Personalised solution too Advantages over Google Advantages over Google http://www.network.ltd.uk/

10. © Network Ltd 2006 Groups & Education Each student/researcher undertakes personal research Each student/researcher undertakes personal research Limited creativity process – co-operation beneficial Limited creativity process – co-operation beneficial Ability to compile research and hand down to the next generation Ability to compile research and hand down to the next generation Particular benefit for students dispersed over a wide area Particular benefit for students dispersed over a wide area http://www.network.ltd.uk/

11. © Network Ltd 2006 Why we chose our approach Big bonus of a toolbar – easily available Big bonus of a toolbar – easily available Results delivered in parallel – always available Results delivered in parallel – always available Menus allow simple classification – like tags, but possibility of sub-division and categorisation Menus allow simple classification – like tags, but possibility of sub-division and categorisation http://www.network.ltd.uk/

12. © Network Ltd 2006 Listening to the User Can take hints – time spent visiting a page Can take hints – time spent visiting a page Can also ask for clarification – does the user find this page relevant? Can also ask for clarification – does the user find this page relevant? Information-theoretic profile of page supersedes tagging, tagging becomes secondary Information-theoretic profile of page supersedes tagging, tagging becomes secondary Automated matching – Bayes’ Theorem Automated matching – Bayes’ Theorem Turns information management into knowledge management Turns information management into knowledge management http://www.network.ltd.uk/

13. © Network Ltd 2006 Social Bookmarking in Education Special Security, Class/Tutor Groups Special Security, Class/Tutor Groups Tutor to Students dissemination Tutor to Students dissemination Student to Student and Student to Tutor Student to Student and Student to Tutor Embargoing Link Dissemination Embargoing Link Dissemination Enabling detailed descriptions and using these as part of an assessment Enabling detailed descriptions and using these as part of an assessment Being on a course opens up another group to you of pre- defined course bookmarks, students can suggest new links to the course moderators Being on a course opens up another group to you of pre- defined course bookmarks, students can suggest new links to the course moderators University Dynamic Information Resource for students enabling them to push the boundaries forward rather than repeat all the work done before them University Dynamic Information Resource for students enabling them to push the boundaries forward rather than repeat all the work done before them Provide commercial access to this resource at a price? Provide commercial access to this resource at a price? http://www.network.ltd.uk/

14. © Network Ltd 2006 Network Menus™ Advanced social bookmarking, written to work for non high IT literate users Advanced social bookmarking, written to work for non high IT literate users Social Bookmarking outside the webpage through a convenient toolbar Social Bookmarking outside the webpage through a convenient toolbar Automatic tagging, grouping and security Automatic tagging, grouping and security Save files and RSS feeds as well as bookmarks/favourites Save files and RSS feeds as well as bookmarks/favourites Constantly searched with relevant information delivered to a users computer screen at the point of need Constantly searched with relevant information delivered to a users computer screen at the point of need –No need to manually search http://www.network.ltd.uk/

15. © Network Ltd 2006 Related links and information delivered to your screen

16. © Network Ltd 2006 Look Up other peoples’ menus.

17. © Network Ltd 2006 Dual Search