1. Tourism Research Needs in the Personal Transportation Modes: A 1990’s Perspective Chapter 27 Research Methodologies

2. Priorities for Research Issues in Personal Motor Vehicle Tourism Who is the personal motor vehicle tourist? Who is the personal motor vehicle tourist? A richer understanding of the motor vehicle tourist is likely to result only when public-sector agencies at the federal, state, and local level, as well as non- profit and private sector data bases, reflect a universe that more closely resembles the motor vehicle tourist and when researchers devote more attention to psychographic and attitudinal factors A richer understanding of the motor vehicle tourist is likely to result only when public-sector agencies at the federal, state, and local level, as well as non- profit and private sector data bases, reflect a universe that more closely resembles the motor vehicle tourist and when researchers devote more attention to psychographic and attitudinal factors

3. Priorities for Research Issues in Personal Motor Vehicle Tourism What are the major market segments among personal motor vehicle tourists? What are the major market segments among personal motor vehicle tourists? Depends on stage in life Depends on stage in life Marital status Marital status number of children number of children Age Age Hobbies Hobbies Etc Etc Psychographic and demographic data bases Psychographic and demographic data bases

4. Priorities for Research Issues in Personal Motor Vehicle Tourism Planning and decision making: Planning and decision making: How the automobile tourist goes about planning and making decisions about their trips How the automobile tourist goes about planning and making decisions about their trips Timing of trips: Timing of trips: Seasonality Seasonality Length of trips Length of trips Days of trips (weekday, weekend) Days of trips (weekday, weekend)

5. Priorities for Research Issues in Personal Motor Vehicle Tourism Trip Habits Trip Habits Intent of trip activities Intent of trip activities Expenditures Expenditures Where the tourist patronizes Where the tourist patronizes The International Arena The International Arena The personal transportation modes varies depending on: The personal transportation modes varies depending on: Culture Culture Population Densities Population Densities

6. Priorities for Research Issues in Personal Motor Vehicle Tourism Institutioanl Funding Issues: Institutioanl Funding Issues: The Bureau of the Census The Bureau of the Census The Federal highway Administration The Federal highway Administration U.S Travel Data Center U.S Travel Data Center Cutbacks within these data collectors have led to the cancellation or postponement of critical data-gathering activities Cutbacks within these data collectors have led to the cancellation or postponement of critical data-gathering activities Lack of overall policies and direction Lack of overall policies and direction This can be attributed to the unique nature of personal transportation This can be attributed to the unique nature of personal transportation

7. Conclusion There are a variety of research and institutional problems with tourism-related research in the personal transportation modes in general and personal motor vehicle transportation in particular There are a variety of research and institutional problems with tourism-related research in the personal transportation modes in general and personal motor vehicle transportation in particular One key research question is “Who is the motor vehicle tourist?” One key research question is “Who is the motor vehicle tourist?” Only and handful of countries, U.S., Canada, Mexico, and some areas of Europe, are interested in such this area of research Only and handful of countries, U.S., Canada, Mexico, and some areas of Europe, are interested in such this area of research