1. Project A Our task 1.When did the iPad first originated? 2.How is the price of iPad determined? 3.What are some of the related/ associated products for iPad? How are these products related to the iPad? 1.When did the iPad first originated? 2.How is the price of iPad determined? 3.What are some of the related/ associated products for iPad? How are these products related to the iPad?

2. When did the iPad first originated? a line of tablet computers designed, developed and marketed by Apple

3. How is the price of iPad determined? By the idea of the price mechanism is determined by the interaction of demand and supply force

4. In the short run, an increase in demand raises the equilibrium price and quantity supplied of the iPad in the market and vice versa, ceteris paribus. Contrastingly, in the short run, an increase in supply will lower the price and, in turn, will cause an increase in quantity demanded of the iPad and vice versa, ceteris paribus. When there is a simultaneous change in demand and supply of the iPad, prices will increase, regardless of the magnitudes of the changes.

5. What are some of the related/ associated products for iPad? How are these products related to the iPad? These cheaper alternative tablet computers satisfy the same wants or needs as the iPad does – at a lower price. MSI HP Slate Asus Eee Tablet

6. References: http://en.wikipedia.org/wiki/IPad http://mashable.com/2010/01/27/9-upcoming-tablet- alternatives-to-the-apple-ipad/ http://mashable.com/2010/01/27/9-upcoming-tablet- alternatives-to-the-apple-ipad/

7. Project B Discuss how recent developments would affect your marketing and pricing decisions for the iPad. You should concentrate on four main factors, 2 from the consumer’s point of view and 2 from the producer’s point of view. Our task

8. Consumer…. How are consumers’ marketing and pricing decisions affected?

9. Consumers’ marketing and pricing decisions are affected by …….

10. is the pull factor for consumers to be first interested to buy iPad and then perceives its value.

11. Competition in the market tests the consumers’ brand loyalty to Apple.

12. Affect how consumers see iPa d Perceived value Brand Loyalty Affect marketing and pricing decisions

13. Apple was able to enhance the functions and appearance of the new iPad 2. It is now….. These are some of the features consumers look for in new electronic gadgets

14. Consumers now expect more new designs more features better quality. With better technology and features, consumers would perceive the value of iPad differently.

15. Consider To buyLook for alternatives/substitudes Decide The price of iPad is rightiPad is overpriced Consumers would perceive whether iPad offers value. Worth the valueNot worth the value

16. Theory of consumers: why pay more when you can get the same for less?

17. PRODUCERS

18. Producers Recent developments like the emergence of newer alternatives pose challenges to the sale of the iPad.

19. For example… companies such as Notion Ink and Microsoft have come up with the Adam and the Microsoft Courier respectively. Like the iPad, both devices serve to provide audio-visual entertainment as well as web-surfing. Notion Ink’s Adam even boasts a 3.2 Megapixel swivel camera. The release of such goods would increase competition in the market for the iPad.

20. Thus in order to stay competent, Apple would have to take into account -the prices and -features of their competitors’ gadgets and alter their marketing strategies and pricings accordingly.

21. Late last year, Apple’s iPad had received the China Compulsory Certification, a safety certification mark from the China Quality Certification Center, putting it on a path that could see the future release of the popular tablet computer in China.

22. By receiving the certification, the iPad has cleared a major government hurdle to allow the product to be exported and sold to the Chinese market. The iPad is mainly sold to Western and Asian countries, and Apple would have to alter its marketing plans to suit the Chinese consumer’s taste.

23. Speculations of the iPad arriving in the Chinese market has inspired Chinese companies to join the trend of developing tablet computers, however, as much as the alternatives would be cheaper, the iPad would still attract consumers who have the purchasing power to get it. Speculations of the iPad arriving in the Chinese market has inspired Chinese companies to join the trend of developing tablet computers, however, as much as the alternatives would be cheaper, the iPad would still attract consumers who have the purchasing power to get it.

24. References: http://www.knowthis.com/principles-of-marketing-tutorials/pricing- decisions/factors-affecting-pricing-decision/ http://www.knowthis.com/principles-of-marketing-tutorials/pricing- decisions/factors-affecting-pricing-decision/ http://www.citeman.com/2555-key-factors-affecting-the-pricing-decision/ http://www.flatworldknowledge.com/pub/1.0/principles-marketing/105030#web- 0 http://www.flatworldknowledge.com/pub/1.0/principles-marketing/105030#web- 0 http://www.slideshare.net/mehmetcihangir/pricing-products-pricing- considerations-and-approaches-presentation-765073 http://www.slideshare.net/mehmetcihangir/pricing-products-pricing- considerations-and-approaches-presentation-765073 http://www.apple.com/sg/ipad/features/ http://www.slideshare.net/mehmetcihangir/pricing-products-pricing- considerations-and-approaches-presentation-765073 http://www.slideshare.net/mehmetcihangir/pricing-products-pricing- considerations-and-approaches-presentation-765073 http://strategyandtacticsofpricing.wordpress.com/blog/ http://www.synovate.com/changeagent/index.php/site/full_story/the_price_is_rig ht http://www.synovate.com/changeagent/index.php/site/full_story/the_price_is_rig ht http://www.wantchinatimes.com/news-subclass- cnt.aspx?cid=1102&MainCatID=11&id=20110314000107 http://www.wantchinatimes.com/news-subclass- cnt.aspx?cid=1102&MainCatID=11&id=20110314000107 http://www.macworld.com/article/153145/2010/08/ipad_china.html http://www.apple.com/ipad/

25. Done by: Group 4 (11S303) Shirlyn Wing Yee Xiuyun