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June 19, 2015 Copyright © 2006 Inglewood Jack Technologies. 1 Wake Up and Achieve. TM June 19, 2015 Copyright © 2006 Inglewood Jack Technologies. All Rights Reserved. Product Presentation and Demo Smart Alarm Clock
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June 19, 2015 Copyright © 2006 Inglewood Jack Technologies. 2 Inglewood Jack Technologies Inglewood Jack Panel Matthew K.K. Ng C.E.O. Christian Le C.O.O. William K.F. Ng C.F.O. Herman Leung C.T.O. Hardware Albert Su C.T.O Firmware
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June 19, 2015 Copyright © 2006 Inglewood Jack Technologies. 3 Inglewood Jack Technologies Agenda Introduction System Features and Development Market Analysis Conclusion Questions & Answers Product Demonstration
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June 19, 2015 Copyright © 2006 Inglewood Jack Technologies. 4 Introduction
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June 19, 2015 Copyright © 2006 Inglewood Jack Technologies. 5 Inglewood Jack Technologies A Sleep Deprived World Social, psychological, and economic problem 47 million Americans sleep deprived $150 billion productivity lost Reduction in cognitive capabilities
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June 19, 2015 Copyright © 2006 Inglewood Jack Technologies. 6 Inglewood Jack Technologies Sleep Cycles Rapid Eye Movement (REM) Sleep Non Rapid Eye Movement (NREM) Sleep Light sleep - stage 1, 2 Deep sleep - stage 3, 4
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June 19, 2015 Copyright © 2006 Inglewood Jack Technologies. 7 Inglewood Jack Technologies A Typical Night of Sleep
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June 19, 2015 Copyright © 2006 Inglewood Jack Technologies. 8 Inglewood Jack Technologies The Solution Maximize amount of REM sleep Wake up during REM sleep cycle Simulating sunrise
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June 19, 2015 Copyright © 2006 Inglewood Jack Technologies. 9 System Features and Development
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June 19, 2015 Copyright © 2006 Inglewood Jack Technologies. 10 Inglewood Jack Technologies System Overview Smart Alarm Clock Alarm Clock Subsystem Music Player Subsystem Light Control Subsystem Pulse Measure Subsystem
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June 19, 2015 Copyright © 2006 Inglewood Jack Technologies. 11 Inglewood Jack Technologies System Diagram
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June 19, 2015 Copyright © 2006 Inglewood Jack Technologies. 12 Inglewood Jack Technologies SAC Block Diagram
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June 19, 2015 Copyright © 2006 Inglewood Jack Technologies. 13 Inglewood Jack Technologies Alarm Clock Subsystem Numeric & alphanumeric screens User menu Directional & push buttons Communication with other subsystems
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June 19, 2015 Copyright © 2006 Inglewood Jack Technologies. 14 Inglewood Jack Technologies Music Player Subsystem MP3 music Non-volatile storage Digital volume adjustment
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June 19, 2015 Copyright © 2006 Inglewood Jack Technologies. 15 Inglewood Jack Technologies Light Control Subsystem Connection to bedside lamp Varying light intensity Wireless connection to the Alarm Clock Subsystem
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June 19, 2015 Copyright © 2006 Inglewood Jack Technologies. 16 Inglewood Jack Technologies Pulse Measurement Subsystem Heart rate measurements Various sleep stages REM cycle detection
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June 19, 2015 Copyright © 2006 Inglewood Jack Technologies. 17 Inglewood Jack Technologies Future Development Selective MP3 songs & alarm sounds Wireless pulse measurements Improvements in comfort
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June 19, 2015 Copyright © 2006 Inglewood Jack Technologies. 18 Market Analysis
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June 19, 2015 Copyright © 2006 Inglewood Jack Technologies. 19 Inglewood Jack Technologies Current Market Situation 1 million+ potential customer base Entry ease without matured competition Global growing needs High value expectation Demand for electronics centralization
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June 19, 2015 Copyright © 2006 Inglewood Jack Technologies. 20 Inglewood Jack Technologies Strengths Versatile platform suits various needs Innovative low cost alternative technology Proven gradual light intensity stimulus High potential demand from survey Ease of installation and use
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June 19, 2015 Copyright © 2006 Inglewood Jack Technologies. 21 Inglewood Jack Technologies Market Position Map Costly Affordable Active, Upscale Passive, Downscale ideal Sleeptracker Sleepsmart Smart Alarm Clock (Config 1) Sony Stereo System Alarm Clock Sony Radio AlarmSmart Alarm Clock (Config 2)
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June 19, 2015 Copyright © 2006 Inglewood Jack Technologies. 22 Inglewood Jack Technologies Current Solutions & Competition Link SleepSmart $299 – 399 USD (Not Yet In Market) Cognitive Neuroscience Motion Headband Advantages Wide Media Coverage Disadvantages Uncomfortable Link: http://www.axonlabs.com/pr_sleepsmart.html
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June 19, 2015 Copyright © 2006 Inglewood Jack Technologies. 23 Inglewood Jack Technologies Current Solutions & Competition Link Sleep Smart Bed $2000 USD (In development since 1998) Cognitive Neuroscience Motion, Pulse and Brainwave Advantages High Degree of Accuracy Multipurpose Disadvantages Extremely Complex and Uncomfortable Very Expensive Link: http://guide.stanford.edu/Projects/2kprojects/other5.html
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June 19, 2015 Copyright © 2006 Inglewood Jack Technologies. 24 Inglewood Jack Technologies Current Solutions & Competition Link SleepTracker $200 USD (Current Available Online) Cognitive Neuroscience Motion Wristwatch Advantages Data Monitor Mode Small Size Disadvantages Usage Complexity Questionable Accuracy Link: http://www.sleeptracker.com/
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June 19, 2015 Copyright © 2006 Inglewood Jack Technologies. 25 Inglewood Jack Technologies Competitive Advantage Low cost Flexible platform suits merging market High usability and comfort Adaptive REM algorithm yields accuracy Low research and development overhead
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June 19, 2015 Copyright © 2006 Inglewood Jack Technologies. 26 Inglewood Jack Technologies Market Survey Analysis Analyze 100 respondents online survey Use convenience sampling method Illustrate potential target markets Points to market needs
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June 19, 2015 Copyright © 2006 Inglewood Jack Technologies. 27 Inglewood Jack Technologies Market Survey Results Gender Distribution
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June 19, 2015 Copyright © 2006 Inglewood Jack Technologies. 28 Inglewood Jack Technologies Market Survey Results Age Distribution
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June 19, 2015 Copyright © 2006 Inglewood Jack Technologies. 29 Inglewood Jack Technologies Market Survey Results Price Expectation
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June 19, 2015 Copyright © 2006 Inglewood Jack Technologies. 30 Inglewood Jack Technologies Market Survey Results Functionality Expectation
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June 19, 2015 Copyright © 2006 Inglewood Jack Technologies. 31 Inglewood Jack Technologies Market Survey Results Average Daily Sleep over the Past Week
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June 19, 2015 Copyright © 2006 Inglewood Jack Technologies. 32 Inglewood Jack Technologies Market Survey Results Understanding of Rapid Eye Movement Sleep
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June 19, 2015 Copyright © 2006 Inglewood Jack Technologies. 33 Inglewood Jack Technologies Market Survey Results Interest in Product
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June 19, 2015 Copyright © 2006 Inglewood Jack Technologies. 34 Inglewood Jack Technologies Opportunity Overall interest and motivation High value expectation and acceptance Great interest in functions Top purchasing power age groups Global problem implies global demand
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June 19, 2015 Copyright © 2006 Inglewood Jack Technologies. 35 Inglewood Jack Technologies Primary Market Students with high purchasing power Employees with demanding careers Individuals “on the go” Workers on night shift General public with insufficient sleep Age Group 17 ~ 32 Years Old
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June 19, 2015 Copyright © 2006 Inglewood Jack Technologies. 36 Inglewood Jack Technologies Development Costs Sources of Funding Wighton Fund ESSEF Fund Corporate Support Consolidated Expenses $736.73 Budget Estimation $800 - $1000 Music Player $349.95 or 47.5% Light Control $73.67 or 10% Alarm Clock $73.67 or 10% Overhead $180.52 or 24.5% Pulse Measurement $58.92 or 8%
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June 19, 2015 Copyright © 2006 Inglewood Jack Technologies. 37 Inglewood Jack Technologies Product Package 1 Pulse based REM detection mechanism Wireless pulse conduit Wireless gradually brightening light MP3 Radio
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June 19, 2015 Copyright © 2006 Inglewood Jack Technologies. 38 Inglewood Jack Technologies Product Pricing Retail $150 Components 36% Labor 2% Overhead 12% Distribution 20% Profit Margin 30% Pulse Meas. 15% MP3 40% Light 15% Radio 10% Conduit 10% Margin Manufacturing CostBreakdown Misc.10%
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June 19, 2015 Copyright © 2006 Inglewood Jack Technologies. 39 Conclusion
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June 19, 2015 Copyright © 2006 Inglewood Jack Technologies. 40 Inglewood Jack Technologies Conclusion This product is marketable Potential to make money Costs can be lowered People want our product
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June 19, 2015 Copyright © 2006 Inglewood Jack Technologies. 41 Inglewood Jack Technologies Acknowledgements Dr. Andrew Rawicz Wighton Professor for Engineering Development, School of Engineering Science, SFU Mr. Steve Whitmore Communication Program Coordinator, School of Engineering Science, SFU Mr. Brad Oldham Teaching Assistant, School of Engineering Science, SFU Mr. Esmaeil Tafazzoli Moghaddam Teaching Assistant, School of Engineering Science, SFU Ms. Lisette Paris Shaadi Teaching Assistant, School of Engineering Science, SFU
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June 19, 2015 Copyright © 2006 Inglewood Jack Technologies. 42 Inglewood Jack Technologies Acknowledgements Dr. Ash Parameswaran Professor, School of Engineering Science, SFU Dr. Ralph Mistlberger Psychology Professor, Department of Psychology, SFU Mr. Mike Pollock PhD Student, Department of Psychology, SFU Mr. Fred Heep Lab Technician, School of Engineering Science, SFU A7 Engineering For donation of Bluetooth devices
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June 19, 2015 Copyright © 2006 Inglewood Jack Technologies. 43 Questions & Answers
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June 19, 2015 Copyright © 2006 Inglewood Jack Technologies. 44 Wake Up and Achieve. TM June 19, 2015 Copyright © 2006 Inglewood Jack Technologies. All Rights Reserved. Technical Demo Smart Alarm Clock Koalas sleep an average of 22 hours a day, the most in the animal kingdom.
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June 19, 2015 Copyright © 2006 Inglewood Jack Technologies. 45 Inglewood Jack Technologies Copyright © 2006 Inglewood Jack Technologies. All Rights Reserved. Overview June 19, 2015 045 Inglewood Jack Technologies User Menu Function Generator Simulation Pulse Detection REM Detection Alarming Process
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June 19, 2015 Copyright © 2006 Inglewood Jack Technologies. 46 Inglewood Jack Technologies Copyright © 2006 Inglewood Jack Technologies. All Rights Reserved. User Menu June 19, 2015 046 Inglewood Jack Technologies How to set: Current Time? Alarm Time? Monitoring Window? Volume?
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June 19, 2015 Copyright © 2006 Inglewood Jack Technologies. 47 Inglewood Jack Technologies Copyright © 2006 Inglewood Jack Technologies. All Rights Reserved. Simulated REM June 19, 2015 047 Inglewood Jack Technologies Why simulated REM? None of us mastered how to vary our heart rate on command We don’t have 8+ hours
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June 19, 2015 Copyright © 2006 Inglewood Jack Technologies. 48 Inglewood Jack Technologies Copyright © 2006 Inglewood Jack Technologies. All Rights Reserved. Simulated REM June 19, 2015 048 Inglewood Jack Technologies How does it work? The function generator performs frequency modulation The rate of modulation corresponds to the instantaneous heart beat REM stage is characterized by a large relative increase in variance
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June 19, 2015 Copyright © 2006 Inglewood Jack Technologies. 49 Inglewood Jack Technologies Copyright © 2006 Inglewood Jack Technologies. All Rights Reserved. Simulation versus Actual REM June 19, 2015 049 Inglewood Jack Technologies Simulated Actual 75 min 17min 15 min 5 min 10 min3 min REM
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June 19, 2015 Copyright © 2006 Inglewood Jack Technologies. 50 Inglewood Jack Technologies Copyright © 2006 Inglewood Jack Technologies. All Rights Reserved. Waking Scenario 1 June 19, 2015 050 Inglewood Jack Technologies Deadline Window Monitoring Window Alarm Start Deadline REM
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June 19, 2015 Copyright © 2006 Inglewood Jack Technologies. 51 Inglewood Jack Technologies Copyright © 2006 Inglewood Jack Technologies. All Rights Reserved. Waking Scenario 2 June 19, 2015 051 Inglewood Jack Technologies Deadline Window Monitoring Window Alarm Start Deadline REM
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June 19, 2015 Copyright © 2006 Inglewood Jack Technologies. 52 Inglewood Jack Technologies Copyright © 2006 Inglewood Jack Technologies. All Rights Reserved. Waking Scenario 3 June 19, 2015 052 Inglewood Jack Technologies Deadline Window Monitoring Window Alarm Start Deadline REM
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June 19, 2015 Copyright © 2006 Inglewood Jack Technologies. 53 Inglewood Jack Technologies Copyright © 2006 Inglewood Jack Technologies. All Rights Reserved. Alarming Procedure June 19, 2015 053 Inglewood Jack Technologies Alarm Start Deadline Light Start Music Start time REM
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June 19, 2015 Copyright © 2006 Inglewood Jack Technologies. 54 Inglewood Jack Technologies Copyright © 2006 Inglewood Jack Technologies. All Rights Reserved. Simulation versus Actual Heart Beat June 19, 2015 054 Inglewood Jack Technologies
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June 19, 2015 Copyright © 2006 Inglewood Jack Technologies. 55 Inglewood Jack Technologies Copyright © 2006 Inglewood Jack Technologies. All Rights Reserved. Pulse Measurement June 19, 2015 055 Inglewood Jack Technologies Non-invasive method of measuring pulse rate Oximeter approach May not be as shown!
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June 19, 2015 Copyright © 2006 Inglewood Jack Technologies. 56 Inglewood Jack Technologies Copyright © 2006 Inglewood Jack Technologies. All Rights Reserved. Light Absorption Variation June 19, 2015 056 Inglewood Jack Technologies
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June 19, 2015 Copyright © 2006 Inglewood Jack Technologies. 57 Inglewood Jack Technologies Copyright © 2006 Inglewood Jack Technologies. All Rights Reserved. Peak Detection June 19, 2015 057 Inglewood Jack Technologies
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June 19, 2015 Copyright © 2006 Inglewood Jack Technologies. 58 Inglewood Jack Technologies Copyright © 2006 Inglewood Jack Technologies. All Rights Reserved. Accuracy Verification June 19, 2015 058 Inglewood Jack Technologies Centrios Pulse Measurement Watch with Chest Strap Simultaneous measurement conducted
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June 19, 2015 Copyright © 2006 Inglewood Jack Technologies. 59 Inglewood Jack Technologies Copyright © 2006 Inglewood Jack Technologies. All Rights Reserved. Accuracy Results June 19, 2015 059 Inglewood Jack Technologies Accurate within 5.26%
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June 19, 2015 Copyright © 2006 Inglewood Jack Technologies. 60 Inglewood Jack Technologies Copyright © 2006 Inglewood Jack Technologies. All Rights Reserved. REM Detection Method June 19, 2015 060 Inglewood Jack Technologies Measure the relative change in variance across the 3 minute windows Increasing variance = NREM REM Decreasing variance = REM NREM
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June 19, 2015 Copyright © 2006 Inglewood Jack Technologies. 61 Inglewood Jack Technologies Copyright © 2006 Inglewood Jack Technologies. All Rights Reserved. REM Detection Accuracy REMView REM stage detector Uses eye sensors and head motion sensor June 19, 2015 061 Inglewood Jack Technologies
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June 19, 2015 Copyright © 2006 Inglewood Jack Technologies. 62 Inglewood Jack Technologies Copyright © 2006 Inglewood Jack Technologies. All Rights Reserved. REM Detection Accuracy June 19, 2015 062 Inglewood Jack Technologies REM
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June 19, 2015 Copyright © 2006 Inglewood Jack Technologies. 63 Inglewood Jack Technologies Copyright © 2006 Inglewood Jack Technologies. All Rights Reserved. Simulation Results June 19, 2015 063 Inglewood Jack Technologies Review simulation results
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June 19, 2015 Copyright © 2006 Inglewood Jack Technologies. 64 Inglewood Jack Technologies Copyright © 2006 Inglewood Jack Technologies. All Rights Reserved. June 19, 2015 064 Questions & Answers
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