1. www.valuescentre.com 1 Building Values-Driven Organisations, Communities and Nations December 2010

2. www.valuescentre.com 2 Presentation in Four Parts Part 1: Communities and Nations – Social Change Part 2: Organisations – Cultural Change Part 3: The New Leadership Paradigm Part 4: The Values Journal

3. www.valuescentre.com 3 Communities and Nations Social Change Communities and Nations Social Change

4. www.valuescentre.com 4 National/Regional Values Assessments DenmarkDenmarkLatviaLatviaSwedenSwedenCanadaCanada IcelandIcelandBhutanBhutanUSAUSABelgiumBelgium AustraliaAustralia UK North West) BrazilBrazilFinlandFinland Spain (Extremadura) Macedonia (Skopje) ArgentinaArgentinaVenezuelaVenezuela

5. www.valuescentre.com 5 Assessment Questions 1) Personal Values Please select ten of the following values/behaviours that most reflect who you are, not who you desire to become. 2) Current National Culture Values Please select ten of the following values/behaviours that most reflect how your society currently operates. 3) Desired National Culture Values Please select ten of the following values/behaviours that you would most like to see reflected in your nation. For more information: http://www.valuescentre.com/sectors/?sec=nations

6. www.valuescentre.com 6 Swedish National 2010 (1002) Level 7 Level 6 Level 5 Level 4 Level 3 Level 2 Level 1 Personal ValuesCurrent Culture ValuesDesired Culture Values IRS (P)= 5-5-0 | IRS (L)= 0-0-0 IROS (P)= 0-1-1-3 | IROS (L)= 1-1-3-0IROS (P)= 3-0-2-5 | IROS (L)= 0-0-0-0 Matches PV - CC0 CC - DC1 PV - DC2 Health Index (PL) PV: 10-0 CC: 5-5 DC: 10-0 1. honesty 5015(I) 2. family 4522(R) 3. humour/fun 4375(I) 4. responsibility 3804(I) 5. compassion 3267(R) 6. accountability 3184(R) 7. independence 2684(I) 8. positive attitude 2655(I) 9. fairness 2475(R) 10. respect 2432(R) Black Underline = PV & CCOrange = CC & DCP = PositiveL = Potentially Limiting I = IndividualO = Organizational Orange = PV, CC & DCBlue = PV & DC(white circle)R = RelationshipS = Societal 1. freedom of speech 4584(O) 2. bureaucracy (L) 4483(O) 3. unemployment (L) 4241(O) 4. peace 3987(S) 5. wasted resources (L) 3143(O) 6. environmental awareness 3036(S) 7. democratic process 2984(R) 8. blame (L) 2972(R) 9. human rights 2817(S) 10. uncertainty about the future (L) 2801(I) 1. employment opportunities 5681(O) 2. financial stability 4231(I) 3. concern for future generations 3807(S) 4. honesty 3145(I) 5. nature conservancy 2976(S) 6. caring for the elderly 2964(S) 7. caring for the disadvantaged 2454(S) 8. quality of life 2396(I) 9. fairness 2335(O) 10. peace 2297(S) Values PlotCopyright 2010 Barrett Values CentreMarch 2010 The values that are important to people in their personal lives. How the people experience their society-- What is working well? What is undermining the sustainability nation and quality of life of the citizens What the people believe is necessary for them to improve their lives and help the nation achieve its full potential?

7. www.valuescentre.com 7 Example Outcomes Australia National Conversation: Corporations, Government NGOs and Citizens. Latvia 2030: Sustainable development strategy based on the values of the people. Highest planning document in Latvian Government Iceland National Assembly. 1300 citizens from voting register chosen to help government rebuild a values driven nation. Belgium Assessment under the Protection of the Royal Family. Politicians and mayors engaged in the dialogue with people.

8. www.valuescentre.com 8 Cultural Entropy in Nations Cultural entropy is a measure of the degree of dysfunction in a community or nation as represented by the proportion of votes for potentially limiting values in the Current Culture. Cultural entropy provides a snap shot of the overall well-being of a community or nation as perceived by the population. It reflects current and past events, as well as the collective history of the community or nation.

9. www.valuescentre.com 9 Entropy Percentages by Nation (2007 – 2010) Cultural entropy is a measure of dysfunction or toxic energy in a system

10. www.valuescentre.com 10 Argentina

11. www.valuescentre.com 11 Argentina

12. www.valuescentre.com 12 Iceland August 2007

13. www.valuescentre.com 13 Latvia

14. www.valuescentre.com 14 Latvia

15. www.valuescentre.com 15 National Assessment Denmark 2008 (923) Level 7 Level 6 Level 5 Level 4 Level 3 Level 2 Level 1 Personal ValuesCurrent Culture ValuesDesired Culture Values PL= 10-0 | IRS (P)= 4-6-0 | IRS (L)= 0-0-0 PL= 7-3 | IROS (P)= 3-1-2-1 | IROS (L)= 1-0-2-0PL= 10-0 | IROS (P)= 3-1-2-4 | IROS (L)= 0-0-0-0 Matches PV - CC0 CC - DC6 PV - DC0 1. family 450Level 2 2. honesty 431Level 5 3. humor/fun 400Level 5 4. responsibility 381Level 4 5. positive attitude 302Level 5 6. friendship 291Level 2 7. caring 284Level 2 8. fairness 243Level 5 9. listening 233Level 2 10. cooperation 230Level 5 Black Underline = PV & CCOrange = CC & DCP = PositiveL = Potentially Limiting I = IndividualO = Organizational Orange = PV, CC & DCBlue = PV & DC(white circle)R = RelationshipS = Societal 1. freedom of speech 471Level 4 2. educational opportunities 437Level 3 3. prosperity 356Level 3 4. democratic process 344Level 4 5. financial stability 322Level 1 6. personal freedom 293Level 4 7. human rights 263Level 7 8. tradition (L) 256Level 2 9. bureaucracy (L) 253Level 3 10. materialistic (L) 232Level 1 1. freedom of speech 356Level 4 2. social responsibility 345Level 4 3. educational opportunities 341Level 3 4. human rights 306Level 7 5. financial stability 300Level 1 6. peace 289Level 7 7. democratic process 272Level 4 8. social justice 261Level 4 9. personal freedom 249Level 4 10. quality of life 233Level 6 Values PlotCopyright 2008 Barrett Values CentreSeptember 2008

16. www.valuescentre.com 16 Denmark

17. www.valuescentre.com 17 Iceland

18. www.valuescentre.com 18 Iceland

19. www.valuescentre.com 19 Iceland National Assessment 2010 (1094) Level 7 Level 6 Level 5 Level 4 Level 3 Level 2 Level 1 Personal ValuesCurrent Culture ValuesDesired Culture Values IRS (P)= 5-5-0 | IRS (L)= 0-0-0 IROS (P)= 0-0-0-1 | IROS (L)= 2-3-4-0IROS (P)= 2-3-4-1 | IROS (L)= 0-0-0-0 Matches PV - CC0 CC - DC0 PV - DC3 Health Index (PL) PV: 10-0 CC: 1-9 DC: 10-0 1. family 5982(R) 2. honesty 4975(I) 3. friendship 3572(R) 4. positive attitude 3355(I) 5. trust 2985(R) 6. fairness 2925(R) 7. health 2731(I) 8. accountability 2684(R) 9. financial stability 2681(I) 10. responsibility 2644(I) Black Underline = PV & CCOrange = CC & DCP = PositiveL = Potentially Limiting I = IndividualO = Organizational Orange = PV, CC & DCBlue = PV & DC(white circle)R = RelationshipS = Societal 1. uncertainty about the future (L) 5301(I) 2. corruption (L) 5071(O) 3. unemployment (L) 4951(O) 4. blame (L) 4422(R) 5. concern for future generations 3477(S) 6. poverty (L) 3261(I) 7. short-term focus (L) 3071(O) 8. elitism (L) 2963(R) 9. conflict/aggression (L) 2832(R) 10. wasted resources (L) 2823(O) 1. honesty 2955(I) 2. financial stability 2671(I) 3. employment opportunities 2591(O) 4. family 2352(R) 5. respect 2302(R) 6. dependable public services 2283(O) 7. poverty reduction 2281(O) 8. educational opportunities 2203(O) 9. caring for the elderly 2194(S) 10. democratic process 2174(R) Values PlotCopyright 2010 Barrett Values CentreSeptember 2010

20. www.valuescentre.com 20 Iceland 1200 Citizens + 300 Government, NGOs & Institution Leaders + 500 Volunteers Themes: Education, Economy, Equal rights, Family, Environment, Public administration, Welfare, Sustainability

21. www.valuescentre.com 21 USA National Assessment 2009 (1502) Level 7 Level 6 Level 5 Level 4 Level 3 Level 2 Level 1 Personal ValuesCurrent Culture ValuesDesired Culture Values IRS (P)= 5-6-0 | IRS (L)= 0-0-0 IROS (P)= 0-0-0-0 | IROS (L)= 3-3-4-0IROS (P)= 2-1-3-4 | IROS (L)= 0-0-0-0 Matches PV - CC0 CC - DC0 PV - DC1 Health Index (PL) PV: 11-0 CC: 0-10 DC: 10-0 1. family 6912(R) 2. caring 6572(R) 3. honesty 5765(I) 4. humor/fun 5485(I) 5. compassion 4697(R) 6. responsibility 4614(I) 7. friendship 4072(R) 8. respect 3922(R) 9. accountability 3884(R) 10. independence 3594(I) 11. patience 3595(I) Black Underline = PV & CCOrange = CC & DCP = PositiveL = Potentially Limiting I = IndividualO = Organizational Orange = PV, CC & DCBlue = PV & DC(white circle)R = RelationshipS = Societal 1. corruption (L) 7481(O) 2. blame (L) 6812(R) 3. bureaucracy (L) 6813(O) 4. crime/violence (L) 6281(R) 5. uncertainty about the future (L) 5671(I) 6. wasted resources (L) 5523(O) 7. materialistic (L) 5271(I) 8. unemployment (L) 4661(O) 9. conflict/aggression (L) 4262(R) 10. poverty (L) 3581(I) 1. accountability 7034(R) 2. concern for future generations 5167(S) 3. employment opportunities 4971(O) 4. caring for the elderly 4674(S) 5. affordable housing 4291(O) 6. peace 4297(S) 7. caring for the disadvantaged 3984(S) 8. financial stability 3681(I) 9. quality of life 3356(I) 10. poverty reduction 3251(O) Values PlotCopyright 2009 Barrett Values CentreJanuary 2009

22. www.valuescentre.com 22 USA National Assessment 2010 (1504) Level 7 Level 6 Level 5 Level 4 Level 3 Level 2 Level 1 Personal ValuesCurrent Culture ValuesDesired Culture Values IRS (P)= 4-6-0 | IRS (L)= 0-0-0 IROS (P)= 0-0-1-0 | IROS (L)= 2-3-4-0IROS (P)= 1-1-4-4 | IROS (L)= 0-0-0-0 Matches PV - CC0 CC - DC0 PV - DC2 Health Index (PL) PV: 10-0 CC: 1-9 DC: 10-0 1. family 6552(R) 2. caring 6462(R) 3. honesty 6105(I) 4. humor/fun 5735(I) 5. responsibility 5084(I) 6. accountability 4854(R) 7. independence 4354(I) 8. friendship 4342(R) 9. compassion 4277(R) 10. respect 3792(R) Black Underline = PV & CCOrange = CC & DCP = PositiveL = Potentially Limiting I = IndividualO = Organizational Orange = PV, CC & DCBlue = PV & DC(white circle)R = RelationshipS = Societal 1. bureaucracy (L) 7613(O) 2. corruption (L) 7271(O) 3. blame (L) 6802(R) 4. uncertainty about the future (L) 6511(I) 5. wasted resources (L) 6473(O) 6. materialistic (L) 5861(I) 7. crime/violence (L) 5341(R) 8. unemployment (L) 5101(O) 9. conflict/aggression (L) 4372(R) 10. military strength 4023(O) 1. accountability 8264(R) 2. concern for future generations 5677(S) 3. honesty 5295(I) 4. employment opportunities 4881(O) 5. caring for the elderly 4574(S) 6. effective healthcare 4351(O) 7. economic growth 3981(O) 8. caring for the disadvantaged 3954(S) 9. affordable housing 3901(O) 10. peace 3787(S) Values PlotCopyright 2010 Barrett Values CentreJanuary 2010

23. www.valuescentre.com 23 USA 2009

24. www.valuescentre.com 24 Bhutan: Group (403) Level 7 Level 6 Level 5 Level 4 Level 3 Level 2 Level 1 Personal ValuesCurrent Culture ValuesDesired Culture Values IRS (P)= 4-4-1 | IRS (L)= 1-0-0 IROS (P)= 1-0-8-2 | IROS (L)= 0-0-0-0IROS (P)= 1-1-7-1 | IROS (L)= 0-0-0-0 Matches PV - CC1 CC - DC6 PV - DC2 Health Index (PL) PV: 9-1 CC: 11-0 DC: 10-0 1. friendship 1802(R) 2. continuous learning 1604(I) 3. compassion 1287(R) 4. caution (L) 1221(I) 5. sincerity 1215(I) 6. social justice 1187(S) 7. self-discipline 1021(I) 8. optimism 955(I) 9. helpfulness 942(R) 10. caring 922(R) Black Underline = PV & CCOrange = CC & DCP = PositiveL = Potentially Limiting I = IndividualO = Organizational Orange = PV, CC & DCBlue = PV & DC(white circle)R = RelationshipS = Societal 1. continuous improvement 1954(O) 2. environmental protection 1041(O) 3. strict moral/religious codes 1043(O) 4. political rights 1023(O) 5. education 1004(O) 6. nature conservancy 916(S) 7. shared vision 905(O) 8. information availability 883(O) 9. shared values 885(O) 10. contentment 875(I) 11. social justice 874(S) 1. education 1154(O) 2. continuous improvement 1134(O) 3. freedom of speech 1134(O) 4. economic growth 1071(O) 5. social justice 1004(S) 6. contentment 935(I) 7. environmental protection 891(O) 8. compassion 837(R) 9. full employment 823(O) 10. strict moral/religious codes 823(O) Values PlotCopyright 2009 Barrett Values CentreJanuary 2009

25. www.valuescentre.com 25 Bhutan

26. www.valuescentre.com 26 UK Northwest Region 2009 (2002) Level 7 Level 6 Level 5 Level 4 Level 3 Level 2 Level 1 Personal ValuesCurrent Culture ValuesDesired Culture Values IRS (P)= 3-7-0 | IRS (L)= 0-0-0 IROS (P)= 1-0-0-0 | IROS (L)= 3-3-3-0IROS (P)= 2-0-4-4 | IROS (L)= 0-0-0-0 Matches PV - CC0 CC - DC1 PV - DC0 Health Index (PL) PV: 10-0 CC: 1-9 DC: 10-0 1. caring 9952(R) 2. family 9072(R) 3. humour/fun 8665(I) 4. honesty 8415(I) 5. friendship 7202(R) 6. respect 5602(R) 7. fairness 5405(R) 8. trust 5215(R) 9. listening 5022(R) 10. patience 4975(I) Black Underline = PV & CCOrange = CC & DCP = PositiveL = Potentially Limiting I = IndividualO = Organizational Orange = PV, CC & DCBlue = PV & DC(white circle)R = RelationshipS = Societal 1. crime/violence (L) 9251(R) 2. uncertainty about the future (L) 7461(I) 3. unemployment (L) 7001(O) 4. wasted resources (L) 6993(O) 5. bureaucracy (L) 6103(O) 6. apathy/ pessimism (L) 5553(I) 7. blame (L) 5352(R) 8. conflict/aggression (L) 5282(R) 9. poverty (L) 4681(I) 10. community pride 4483(I) 1. community pride 9213(I) 2. affordable housing 8341(O) 3. caring for the elderly 8114(S) 4. caring for the disadvantaged 6644(S) 5. Employment opportunities 6351(O) 6. quality of life 5846(I) 7. economic growth 5561(O) 8. concern for future generations 5357(S) 9. community services 5166(S) 10. dependable public services 5093(O) Values PlotCopyright 2009 Barrett Values CentreFebruary 2009

27. www.valuescentre.com 27 United Kingdom

28. www.valuescentre.com 28 Spain (Extremadura Region) 2010 (1182) Level 7 Level 6 Level 5 Level 4 Level 3 Level 2 Level 1 Personal ValuesCurrent Culture ValuesDesired Culture Values IRS (P)= 5-5-0 | IRS (L)= 0-0-0 IROS (P)= 1-1-0-1 | IROS (L)= 3-1-3-0IROS (P)= 1-4-3-2 | IROS (L)= 0-0-0-0 Matches PV - CC1 CC - DC2 PV - DC3 Health Index (PL) PV: 10-0 CC: 3-7 DC: 10-0 1. family 7152(R) 2. respect 5832(R) 3. friendship 5582(R) 4. health 4951(I) 5. listening 3892(R) 6. diversity 3424(R) 7. positive attitude 3375(I) 8. well-being (physical/emotional/ mental/spiritual) 3206(I) 9. adaptability 3094(I) 10. continuous learning 3024(I) Black Underline = PV & CCOrange = CC & DCP = PositiveL = Potentially Limiting I = IndividualO = Organizational Orange = PV, CC & DCBlue = PV & DC(white circle)R = RelationshipS = Societal 1. unemployment (L) 5831(O) 2. illiteracy (L) 4323(I) 3. uncertainty about the future (L) 3911(I) 4. materialistic (L) 3421(I) 5. blame (L) 3182(R) 6. wasted resources (L) 3133(O) 7. caring for the elderly 2994(S) 8. family 2882(R) 9. quality of life 2596(I) 10. bureaucracy (L) 2553(O) 1. employment opportunities 4391(O) 2. equality 3944(R) 3. respect 3932(R) 4. diversity 3864(R) 5. family 3412(R) 6. quality of life 3136(I) 7. community pride 2985(O) 8. concern for future generations 2927(S) 9. affordable housing 2721(O) 10. peace 2697(S) Values PlotCopyright 2010 Barrett Values CentreApril 2010

29. www.valuescentre.com 29 Stories of social measurement and change from around the world – continually updated blog To get a copy: http://bit.ly/eL9zQF

30. www.valuescentre.com 30 Spain Extremadura

31. www.valuescentre.com 31 Spain Extremadura

32. www.valuescentre.com 32 Organisations Culture Change Organisations Culture Change

33. www.valuescentre.com 33 Nedbank (South Africa)

34. www.valuescentre.com 34 Nedbank 2005: Group (952) Level 7 Level 6 Level 5 Level 4 Level 3 Level 2 Level 1 Personal ValuesCurrent Culture ValuesDesired Culture Values IRS (P)= 5-5-0 | IRS (L)= 0-0-0 IROS (P)= 0-1-7-1 | IROS (L)= 0-0-2-0IROS (P)= 1-4-5-0 | IROS (L)= 0-0-0-0 Matches PV - CC1 CC - DC3 PV - DC3 Health Index (PL) PV: 10-0 CC: 9-2 DC: 10-0 1. accountability 5704(R) 2. honesty 4555(I) 3. commitment 4065(I) 4. integrity 3815(I) 5. responsibility 2904(I) 6. family 2872(R) 7. respect 2722(R) 8. trust 2685(R) 9. reliability 2293(R) 10. efficiency 2283(I) Black Underline = PV & CCOrange = CC & DCP = PositiveL = Potentially Limiting I = IndividualO = Organizational Orange = PV, CC & DCBlue = PV & DC(white circle)R = RelationshipS = Societal 1. cost-consciousness 3213(O) 2. profit 2871(O) 3. accountability 2654(R) 4. community involvement 2576(S) 5. client-driven 2326(O) 6. process-driven 2203(O) 7. bureaucracy (L) 2163(O) 8. results orientation 2163(O) 9. silo mentality (L) 2073(O) 10. client satisfaction 2052(O) 1. accountability 5034(R) 2. client satisfaction 3652(O) 3. client-driven 3476(O) 4. employee satisfaction 3322(O) 5. employee recognition 2882(R) 6. financial stability 2211(O) 7. integrity 2055(I) 8. teamwork 2054(R) 9. balance (home/work) 2004(O) 10. trust 1885(R) Values PlotCopyright 2009 Barrett Values CentreOctober 2009

35. www.valuescentre.com 35 Nedbank: Cultural Evolution Entropy reduction leads to improved performance—increased revenues, profits and share price. Working toward entropy of <10% will result in healthy functioning of the organisation and improvement of staff morale. Entropy Scores Organisational Entropy Risk Bands <10% Healthy functioning 10-19% Some problems requiring careful monitoring 20-29% Significant problems requiring attention 30-39% Crisis situation requiring immediate change 40%> Impending risk of implosion, bankruptcy or failure

36. www.valuescentre.com 36 Nedbank: Response Rate to Values Survey 63.0% 50.4% 28.0% 35.5% 20.2% 28,898 employees in 2009 Response rate number of participants

37. www.valuescentre.com 37 Nedbank: Cultural Evolution Nedbank Staff Survey Scores

38. www.valuescentre.com 38 Revenue grew on average 16.9% (CAGR) per year from 2004 to 2007 Revenue grew on average 16.9% (CAGR) per year from 2004 to 2007 Share Price grew on average 20.4% (CAGR) per year from 2004 to 2007 Share Price grew on average 20.4% (CAGR) per year from 2004 to 2007 Nedbank: Financial Impact of Cultural Evolution CAGR : Compound Annual Growth Rate

39. www.valuescentre.com 39 Tom Boardman, Former CEO Nedbank

40. www.valuescentre.com 40 The New Leadership Paradigm

41. www.valuescentre.com 41 The New Leadership Paradigm

42. www.valuescentre.com 42 The New Leadership Paradigm

43. www.valuescentre.com 43 The Values Journal

44. www.valuescentre.com 44 www.valuesjournal.com

45. www.valuescentre.com 45 To Get More Information – Richard Barrett For this presentation: o http://www.slideshare.net/BarrettValueshttp://www.slideshare.net/BarrettValues For Stories of Social Measurement and Change: o http://www.bit.ly/eL9zQFhttp://www.bit.ly/eL9zQF For information on Values Assessments: o http://www.valuescentre.comhttp://www.valuescentre.com For the On-line Values Journal: o http://www.valuesjournal.comhttp://www.valuesjournal.com For my Blog: o http://richardbarrett.posterous.com/http://richardbarrett.posterous.com/ For Twitter: o http://www.twitter.com/BarrettValueshttp://www.twitter.com/BarrettValues