1. Stephen E. Lucas C H A P T E R McGraw-Hill© 2004 Stephen E. Lucas. All rights reserved. 9 Beginning and Ending the Speech

2. Slide 2 McGraw-Hill © 2004 Stephen E. Lucas. All rights reserved. The Introduction Get attention and interest Reveal the topic Establish credibility and goodwill Preview the body of the speech

3. Slide 3 McGraw-Hill © 2004 Stephen E. Lucas. All rights reserved. Methods of Gaining Attention Relate your topic to the audience State the importance of your topic Startle the audience Arouse the curiosity of the audience Question the audience Begin with a quotation Tell a story

4. Slide 4 McGraw-Hill © 2004 Stephen E. Lucas. All rights reserved. Relating to the Audience

5. Slide 5 McGraw-Hill © 2004 Stephen E. Lucas. All rights reserved. Relating to the Audience

6. Slide 6 McGraw-Hill © 2004 Stephen E. Lucas. All rights reserved. Preview Statement A statement in the introduction of a speech that identifies the main points to be discussed in the body of the speech.

7. Slide 7 McGraw-Hill © 2004 Stephen E. Lucas. All rights reserved. Preview Statements

8. Slide 8 McGraw-Hill © 2004 Stephen E. Lucas. All rights reserved. Complete Introduction to “CPR”

9. Slide 9 McGraw-Hill © 2004 Stephen E. Lucas. All rights reserved. Tips for Preparing the Introduction Be concise: Usually no more than 10-20 percent of the total speech Look for possible introductory materials as you do your research Be creative in devising your introduction

10. Slide 10 McGraw-Hill © 2004 Stephen E. Lucas. All rights reserved. Tips for Preparing the Introduction Finalize the exact wording of your introduction after you have finished preparing the body of the speech Work out the content and delivery of your introduction in detail

11. Slide 11 McGraw-Hill © 2004 Stephen E. Lucas. All rights reserved. The Conclusion Signal the end of the speech Reinforce the central idea

12. Slide 12 McGraw-Hill © 2004 Stephen E. Lucas. All rights reserved. Tips for Preparing the Conclusion Look for possible concluding materials as you do your research Conclude with a bang, not a whimper Be brief: Usually no more than 5-10 percent of the total speech Work out the content and delivery of your conclusion in detail

13. Slide 13 McGraw-Hill © 2004 Stephen E. Lucas. All rights reserved. Crescendo Ending A conclusion in which the speech builds to a zenith of power and intensity.

14. Slide 14 McGraw-Hill © 2004 Stephen E. Lucas. All rights reserved. Using a Crescendo Ending

15. Slide 15 McGraw-Hill © 2004 Stephen E. Lucas. All rights reserved. Dissolve Ending A conclusion that generates emotional appeal by fading step by step to a dramatic final statement.

16. Slide 16 McGraw-Hill © 2004 Stephen E. Lucas. All rights reserved. Methods of Reinforcing the Central Idea Summarize your speech End with a quotation Make a dramatic statement

17. Slide 17 McGraw-Hill © 2004 Stephen E. Lucas. All rights reserved. Tips for Preparing the Conclusion Look for possible concluding materials as you research and develop the speech Conclude with a bang, not a whimper Don’t be long-winded Don’t leave anything in your conclusion to chance

18. Slide 18 McGraw-Hill © 2004 Stephen E. Lucas. All rights reserved. Summarizing in a Speech Conclusion

19. Slide 19 McGraw-Hill © 2004 Stephen E. Lucas. All rights reserved. Linking the Conclusion to the Introduction