1. OPTIONS Cal Poly State University San Luis Obispo, California ______________________ Presented by: Cindy Campbell, Associate Director University Police Department Got OPTIONS?

2. OPTIONS THE CHALLENGE Loss of campus parking due to: Current construction projects Future construction projects New direction for campus parking

3. OPTIONS GOALS Develop a marketing strategy to: Notify campus community of upcoming changes Encourage use of alternative modes of transportation Support & communicate the University Master Plan

4. OPTIONS NOTIFICATION FLYERS Promoting alternate Modes on campus Introduced campaign logo/brand

5. OPTIONS CAMPUS NOTIFICATION Ties logo/brand to the Explanation: Why change Is necessary

6. OPTIONS NOTIFICATION MAPS

7. OPTIONS NOTIFICATION MAPS

8. OPTIONS PROGRAM PROMOTION

9. OPTIONS OPTIONS CONTEST

10. OPTIONS PROMOTIONAL SIGNS

11. OPTIONS PROMOTIONAL SIGNS

12. OPTIONS PROMOTIONAL SIGNS

13. OPTIONS PROMOTIONAL SIGNS

14. OPTIONS STAFF CARPOOL PROGRAM

15. OPTIONS OPTIONS WEBSITE www.commuteoptions.calpoly.edu

16. OPTIONS 1 ST YEAR REVIEW 38% increase in city transit ridership 20% incr. in regional transit ridership 15% increase in vanpool participation Formation of 46 staff/faculty carpools 240 additional bike rack spaces 20 additional bike lockers

17. OPTIONS 2 ND YEAR REVIEW 8% additional increased transit ridership 21% increase in vanpool participation 11 additional staff/faculty carpools 96 additional bike rack spaces 24 additional bike lockers

18. OPTIONS OTHER PROGRAMS Sacramento State CHOICES Campaign Introduced during construction of a 3,100 sp. structure

19. OPTIONS NEW PROMOTIONAL SIGNS FOR 2008

20. OPTIONS NEW PROMOTIONAL SIGNS FOR 2008

21. OPTIONS NEW PROMOTIONAL SIGNS FOR 2008

22. OPTIONS Challenges Be Careful What you Ask For: Bus overcrowding, leave behinds, standing room only on many bus routes Bike racks overflowing in popular locations Wait lists for some vanpool routes

23. OPTIONS Challenges Decreased Funding Sources: Primary source of funding for alternative transportation programs comes from parking fees and parking fines – Both revenue sources decreased* as drivers chose alternative modes

24. OPTIONS Lessons Learned Testimonials: Finding someone to identify with Under-anticipated success Successful marketing strategy implemented at other universities: No need for everyone to “reinvent the wheel” Easily identifiable logo and short campaign “brand” name Keep messages short, creative and easy to read for passersby Measure BEFORE you start for baseline comparison!

25. OPTIONS Your Campus Master Plan… Do you know it? Does your staff know it? Are you involved? Who’s watching out for your program’s interests?

26. OPTIONS Media Relations & Marketing… Do you work with your Public Affairs office on promotions, service changes, tips, and stories throughout the year? Do you communicate only “bad news”? Do you have a unique logo? Do you make yourself available for department/club/committee meeting presentations?

27. OPTIONS Web Presence & Contact Information… Are you easy to find on the Web? Is your Website updated? Is your department e-mail address logical and easy to remember? Is your department phone number easy to remember?

28. OPTIONS Consider this… Do you reward desired commute behaviors? Permit pricing: Is yours effecting parking & transportation behaviors? If not…why not?? Have you identified student allies? Do you have parking AND alternative modes advocates? (usually not the same people!)

29. OPTIONS Questions?