1. CHAPTER 3 Ethics & Social Responsibility
(continued)
STRATEGIC MANAGEMENT & BUSINESS POLICY 12TH EDITION
THOMAS L. WHEELEN J. DAVID HUNGER
Prentice Hall 2006

2. Moral Relativism
“Moral Relativism” says that morality is relative to some personal, social, or cultural standard and there is no method for deciding whether one decision is better than another.
Prentice Hall 2006

3. 1. Preconventional level
Kohlberg’s Levels of Moral Development
1. Preconventional level
Characterized by a concern for self
Personal interest
Avoidance of punishment
2. Conventional level
Characterized consideration of society’s values
External code of conduct
3. Principled level
Characterized by adherence to internal moral code
Universal values or principles
Prentice Hall 2006

4. Guidelines for Ethical Behavior
Encouraging Ethical Behavior
Guidelines for Ethical Behavior
Ethics
Morality
Law
Prentice Hall 2006

5. Encouraging Ethical Behavior
Codes of Ethics
Specifies how an organization expects its employees to behave on the job.
Prentice Hall 2006

6. Approaches to Ethical Behavior
Encouraging Ethical Behavior
Approaches to Ethical Behavior
Utilitarian
Judged by consequences
Individual Rights
Fundamental rights in all decisions
Justice
Distribution in equitable fashion
Categorical imperative
“golden rule”
Means - Ends
Prentice Hall 2006

7. 192 U.S. companies surveyed --
Strategy Bits
192 U.S. companies surveyed --
92% monitored employees use of /Internet
26% monitored employees electronic activities all the time
Almost none had checks in place to protect employees privacy
Prentice Hall 2006