1. NLB tutunska bank http://www.nlbtb.com.mk Boris kidric nr:26- Gostivar 12.03.2011 NLB tutunska bank http://www.nlbtb.com.mk Boris kidric nr:26- Gostivar 12.03.2011 12/3/2011NLB tutunska bank1

2. 12/3/2011NLB tutunska bank2

3. Zegin card Master card for pensioners loans to 60 000 МКД without guarantors Target consumer: old people who like to enjoy of there retirement days. 12/3/2011NLB tutunska bank3

4. This card allows purchase expensive drugs installments at any time wherever you are You can buy your medicine without having to worry FOR MONEY. 12/3/2011NLB tutunska bank4

5. This card allows overruns pensioners same as those salaries. With this card you do not have to wait 4 or 7 months each First you can take your pension at any ATM or if is holiday always two days before the holiday you have money in your account. Shopping from now on is best thing you can buy everything you need without having to pay in cash without paying interest on the card. this card is a safe place for your money 12/3/2011NLB tutunska bank5

6. Loans to 60.000 МКД without guarantors This loan allows customers to 60,000 MKD loans without guarantors for all their needs for example if you have a festive occasion and it can not afford expensive gift. 12/3/2011NLB tutunska bank6

7. Media We will be using several medium for adverts. We will be use an advertisement and a TV commercial. 12/3/2011NLB tutunska bank7

8. Advertisement 12/3/2011NLB tutunska bank8

9. Storyboard I.Will initially have an old pensioner who is worried about his health because therapy is expensive and his pension is very small and can not afford the necessary treatment he imagined sitting in the hallway of the hospital and makes a helpless gesture. 12/3/2011NLB tutunska bank9

10. Monolog Grandfather: What will I do now? how I'll pay my medicine? they are very important without them I can not live. 12/3/2011NLB tutunska bank10

11. The second scene In the second scene is the old pensioner standing in the kitchen and sees his empty fridge and think that tomorrow is a holiday and the whole family would come to stay and he has no money to prepare a nice lunch and to buy gifts for him grandchildren and he makes helpless gesture. 12/3/2011NLB tutunska bank11

12. Monolog: grandfather: Oh, God is again empty frigid. I retired... I have taken to cooking dinner for the whole family will be reunited here with me. 12/3/2011NLB tutunska bank12

13. The third scene In the third scene the old grandfather who had just been to raise the pension on stopanska bank but still no money on his account and was concerned that his neighbor has lost money because during this month has robbed the postman and away comes his granddaughter tells him that she is going to marry he joyfully embraces but also is concerned because during no money to buy a gift for her. He makes helpless gesture. 12/3/2011NLB tutunska bank13

14. Dialogue: Grandfather: I went to lift retirement but has not yet been reached. Neighbor: to this month and I was left without a pension has robbed the postman. Granddaughter: grandfather........ I will marry Grandfather: Let your good luck dear. 12/3/2011NLB tutunska bank14

15. The fourth scene

16. Dialogue: Grandson: What is your grandfather? Why are you worried? Grandfather: ah grandchildren……………. Grandson: do not worry grandpa now you can go shopping when you want it without any risk will pay with master card and for your drugs there is no solution can now Zegin card in installments to pay for your medications and my sister and your neighbor not a problem now take pension with master card in NLB Bank will always wait educated young people with a smile. And my sister will get a beautiful gift with a loan to MKD 60.000 without guarantors. Grandfather: NLB for happy and carefree days of retirement 12/3/2011NLB tutunska bank16

17. Accessories All the tim on back of the TV comercial will have music and song who will take the antention of the public, and will leave a strong impression to the public. 12/3/2011NLB tutunska bank17

18. THE START OF THE CAMPAIGIN 12/3/2011NLB tutunska bank18

19. 12/3/2011NLB tutunska bank19 I know why....