1. Chapter 27 The Post War Boom

2. Readjustment after the war GI Bill goes in to effect Housing crisis Redefining the family Economic adjustment in post war economy

3. People begin moving to the suburbs

4. The 1950’s and the American Dream

5. Business began to change Conglomerates A major corporation that owns several businesses that are not related AT&T Xerox General Electric Proctor and Gamble R.J. Reynolds General Foods

6. Franchise A business that sets up several stores selling the same products in different locations McDonalds was one of the first McDonald brothers sold the franchise rights to ray Kroc

7. The Baby Boom

8. The Baby Boom Era Advances in Medicine Dr Jonas Salk – Polio Vaccine Dr. Benjamin Spock – Common Sense Book of Baby and Child Care Toy sales – $1.25 Billion 10 Million new Elementary school children – In California, A new school opened every 7 days

9. Women’s roles Women began to work outside the home They were bored with the stereotypical female role The Feminine Mystique – Book describing the problem with stay at home moms 1960 – 40% of women with children ages 6 to 17 worked outside the home.

10. Consumerism – Buying of material goods.

12. Planned Obsolescence Items were built with a shelf life and designed to tear up after a short time period do the consumer would need to buy more. People began buying items on credit – The Diner’s Club issued the first credit card in 1950 and the first American Express card in 1958

13. Advertising Boomed 1950 - $6 Billion in Advertising 1955 - $ 9 Billion in advertising Television became the medium of choice 1941 – 1 minute of TV time cost $9 1960 - $ 1.6 Billion spent on TV ads alone 2001 – 30 seconds of airtime during the Super bowl cost $2.2 Million

14. Mass Media 1948 – 9% of American Homes had access to TV 1950 – 50% of American Homes had TV 1960 – 90% of homes had Television, Approximately 45 Million FCC Federal Communications Commission TV Dinners

15. Rock “N” Roll

16. JAZZ

17. Social Unrest Persists 1946: Truman created a President’s Commission on Civil Rights April 15, 1947: Jackie Robinson breaks color barrier in MLB. July 1948: Truman issues executive order for integration in military, etc…

18. Election of 1948 Dixiecrats nominate Strom Thurman for president (protest candidate)  Republican candidate: Thomas Dewey  Truman wins in upset  Truman’s economic program: Fair Deal