1. Edmund Wong MIMS Final Project 2007 Advisor: Professor Kimiko Ryokai LifesterBlog http://www.lifesterblog.com

2. 2 Overview Blogging service Social networking site +

3. 3 Problem Statement Bloggers would like to share a wide array of multimedia content … … but this remains to be a challenge to most blog hosting services

4. 4 Target Users Primary focus: –18-25 years old young adults in Hong Kong –2.5 million bloggers Next steps: –Expand to the rest of Asia China, Japan, Korea… –Europe and the United States

5. 5 Multimedia TextPhotoVideoMusic

6. 6 Integration with Web Services

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9. 9 Privacy Control Every content (e.g. post, photo, video, music, book) can be assigned an access level

10. 10 Customization Choose from pre-defined web layouts with a single click

11. 11 Customization Allow users to uniquely customize their blogs

12. 12 Social Networking Connect with friends and families Create groups and meet people with similar interests

13. 13 http://www.lifesterblog.com