Presentation on theme: "IPod (And How It Help Apple Take Over the World)."— Presentation transcript:
iPod (And How It Help Apple Take Over the World)
iPod Background Introduced on October 23, 2001 First iPod had a 5 GB hard drive Steve Jobs said it would put, "1000 songs in your pocket."
More iPod Background The iPod was named by a freelance copywriter, Vinnie Chieco. He thought of the name after remembering the movie, “2001: A Space Odyssey”. Apple had the name registered for internet kiosks that they had never used.
New Styles, New Storage Since the release of the first iPod, Apple has released 3 new iPods: the iPod Mini, the iPod Nano, and the iPod Shuffle. They have also released an iPod Photo and iPod Video.
New Styles, New Storage As the new iPods were introduced, customers were also given a choice of how large of a hard drive they wanted. iPods now came in storage capacities from 512 MB to 80 GB.
High Demand = High Profits Since MP3 players were introduced into the market, iPod has held a major portion of the profits. The iPod has increased in sales from selling 125,000 in the first fiscal quarter to selling over 21 Million is the last fiscal quarter.
High Demand = High Profits Effective Advertising and Limited Edition iPods have also help Apple sell the MP3 player. Limited Edition examples: iPods with Madonna autograph; the U2, How to Dismantle an Atomic Bomb, edition; Apple even came out with a Harry Potter Edition.
High Demand = High Profits While the actual iPod is a constant seller, Apple has also made lots of money off iPod accessories. Earphones, iTrips, Speaker Systems and many other extras has also helped Apple’s revenue.
High Demand = High Profits One major adventure that has created money for Apple was the launch of iTunes. At about $1 dollar a song, and if the user actually paid for all their songs from iTunes, the average iPod would hold over $10,000 dollars worth of music.
What Does This Mean for Apple? The giant success of Apple’s iPod, along with Apple’s other products, has created an average company profit of nearly $1 Billion dollars per quarter.
What Does the Future Market Hold? While iPods will, predictably, still hold the majority of MP3 sales, other companies are trying to also cash in. One example is Microsoft’s Zune.