Presentation on theme: "Ipod case study Craig lizotte. What is Ipod An mp3 player designed my Apple. Creator was Tony Fadell he approched different companies untill apple."— Presentation transcript:
Ipod case study Craig lizotte
What is Ipod An mp3 player designed my Apple. Creator was Tony Fadell he approched different companies untill apple accepted his idea and hired him.
SWOT Analysis Strengths Financial resources for development Not much competition Leader in market share Weakness higher price then some other brands limitation of new product lines Opportunities Used as educational tool for e-books which may compel parents to buy one for their kids All in one tool Threats Mp3 laws Business cycle will eventually peek New Competition
Segmented Market Generation Y Ages Both male and female
Management Structure CEO of Apple – Steve Jobs CFO - Fred D. Anderson Senior Director of iPod and Spechial Projects Group - Tony Fadel Senior Manager - Ben Knauss
Competition Ipod is currently the market leader in its industry and has 46.3 percent of the flash drive music player market
Competition Other companies That are competing Scandisk, I River Clix creative Zen V, Toshiba Gigabeat new Microsoft Zune.
History of the Ipod There are 4 Models Ipod, Ipod nano,Ipod mini and Ipod Suffle
Ipod 1 st Generation There are currently six generations of Ipod 1 st generation Released - October 2001 Memory – 5 – 10 GB
Ipod 2 nd & 3 rd Generation Second Generation Released – July 2002 Memory – 10 – 20GB Third Generation Released - April of 2003 Memory - 10, 20 or 30GB
4 th Generation Released – July 2004 Memory – 20 – 40 GB
Ipod 5 th & 6 th Generation 5 th Generation Released – October 2005 Memory 30 – 60 GB 6 th Generation Released September Enhanced video Longer battery life. Thinner
Ipod nano First Generation Released October 2005 Memory - 1 GB
Ipod nano Second Generation Released
Ipod Mini 1 st Generation Released - January 2004 Memory – 4 GB 2 nd Generation Released - February 2005 Memory - 6 GB
Attract Ipod.com autmaticaly forwards you to under the Ipod page Free down loads
Engage Easy to navigate Html CCS cascade style sheets Java script Active X to view videos on the site.
Retain Frequent updates Services New products
Learn Surveys Colors purchased
Relate Based on the results of the surveys apple can compile the information for future products.