1. E-business models * Thursday * Niina Aaltonen Jonna Kalermo

2. www.viant.com Business model: consultant company specialized in digital businesses Infrastructure provider – custom software supplier Special services for new ventures and spinoffs from established companies

3. Selling/serving online/offline developing the digital operating model and business strategy principal investing, incubation, and designing, building, and growing digital business go-to-market planning

4. Selling/serving online/offline cont. on- and off-line marketing programs on-line brand creation and site design systems integration and maintenance ongoing promotion and branding seeking out or reacting to new market opportunities

5. Customization Highly customized full-scale consulting services Offers relationships, client and partner network, allies and partners

6. Likely revenues Service and consulting fees System integration fees Fixed and/or hour-based invoicing

7. Likely costs Service delivery expenses Design and programming (SW and HW) Content/info asset management Operating costs Employment costs Business development (e.g. training) Marketing (advertising, PR)