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GAP SUPPLY CHAIN ETHIC -- ‘Sourcing ethics and the global market: The case of the UK retail clothing sector’ Evelyn Huang 10539719g Amanda Shivi Evelyn.

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Presentation on theme: "GAP SUPPLY CHAIN ETHIC -- ‘Sourcing ethics and the global market: The case of the UK retail clothing sector’ Evelyn Huang 10539719g Amanda Shivi Evelyn."— Presentation transcript:

1 GAP SUPPLY CHAIN ETHIC -- ‘Sourcing ethics and the global market: The case of the UK retail clothing sector’ Evelyn Huang 10539719g Amanda Shivi Evelyn Huang 10539719g Amanda Shivi

2 GAP INSIDE

3 Start form 1969 summer, Doris and Don Fisher One of the world's largest specialty retailers 3,100 stores Fiscal 2009 revenues of $14.2 billion GAP, BANANA REPUBLIC, OLD NAVY, PIPERLIME AND ATHLETA. BACKGROUD

4 SWOT Internal Strengths and Weaknesses – Brand recognition – Its product mix was perfect for a specific market segment – Segmented markets – Create a trendier line, lose core market – Concentrate more on growth than meet customer specific needs

5 SWOT External Opportunities and Threats – Easy to expand with high brand recognition – Taken advantage of the internet – Advertising campaign with hot celebrities – Following the customer’s expectation – Competitors form all over the world – Grow to fast, can not keep up – Meet the needs of market segments, not meet the necessary needs of any of them.

6 Sourcing & Logistic practice Gap selects many different factories and processes – The factories only response one part – Factories can response the whole sourcing and logistic

7 Sourcing & Logistic practice Retek‘s supply chain management software – Clients include Tesco – Work with Gap during the implementation process – Cut Gap's supply-chain costs – Strengthen its operating efficiencies – Continuously improve customer service.

8 GAP ETHIC SOURCING

9 Ethic Problem in Sourcing Child labour – 43% of the respondents – India, China, Thailand and Bangladesh – Change the real age of children Dangerous working conditions, health and safety issues – 43% of the respondents – Workers failing to use safety equipment – Use and storage of hazardous chemical – Fire regulations are inadequate

10 Ethic Problem in Sourcing Bribery and corruption. – 31% of the respondents – More problematic is the tradition – GUANXI in China Exploitation of the workforce – 25% of the respondents – Conclude child labour,health and safety – Also cover low wages and excessive overtime


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