1. Using Type in Presentations For Slide Shows and Overhead Transparency Presentations Dr. Warren C. Weber California State Polytechnic University, Pomona

2. To create subconscious impressions Mother Choose the Right Fonts for the Job

3. Establish your Message— Image, Style, and Audience

4. Consider The Weight of the Font Frutiger Light Frutiger Roman Frutiger Bold Frutiger Black Frutiger Ultra Black

5. Limit Number of Font Families Avoid using more than two font families in a given image to avoid busy-ness and confusion Now is the time for all good men to come to the aid of their country. Now is the time for all good men to come to the aid of their country. Now is the time for all good men to come to the aid of their country. Now is the time for all good men to come to the aid of their country.Now is the time for all good men to come to the aid of their country.Now is the time for all good men to come to the aid of their country.

6. Avoid Long Lines of All Caps and Italics Most lines should look like normal reading material to improve readability NOW IS THE TIME FOR ALL GOOD MEN TO COME TO THE AID OF THEIR COUNTRY Now Is The Time For All Good Men To Come To The Aid Of Their Country

7. Let Line Length Influence Leading Short lines can use closer leading Longer lines should used increased leading for easier reading. Longer lines should used increased leading for easier reading

8. Let Line Length Influence Font Size Long lines that go from margin to margin may need small fonts Short lines can use larger fonts

9. Let Line Length Influence Font Choice Long lines are likely to benefit from simpler fonts for easy reading Short Lines

10. Use Same Font Throughout For Continuity Using the same type throughout acts as a roadmap. A mixture of typestyles may cause the reader to feel lost

11. Insure Contrast Through Color Headings Can Be in One Color (Blue?) The main body of the material is then shown in black for contrast

12. Mix Cases Properly Do not Mix CAPITALS and Lower-case Letters together Use Upper-Case And Lower-Case Letters Together in a Title Use all lower-case letters in a sentence. Capitalize first letter only.

13. Break Title Lines Logically Break title lines logically Break title lines logically Break title lines logically Keep component thoughts together

14. Insure Contrast Through Shape

15. Tighten Type Specs In Larger Point Sizes Large Type Words May Need Kerning or More Line Space* *Kerning adjusts the amount of space between certain letters for improved appearance. Note too much space between W and o. Note g in large cut off at bottom.

16. Use Optical Centering Rather Than Automatic Centering Automatic centering may actually seem off-center. Eyeball it!* *This sentence used the exact center placement but appears off center.