1.  Humberto Lezama Program Manager Microsoft Corporation  Ben Riga Sr. Evangelism Manager Microsoft Corporation BB08

4. UsersDevelopers? Sales Service Marketing Customer Relationship Management Microsoft Dynamics CRM: Appealing Business Applications Multiple clients (web/ rich, online/offline) Office Integration Rich Reporting Process automation Configuration and customization Robust Security Extensible architecture Services based APIs Scalable Upgradable Manageable Multiple deployment alternatives

5. Choose how you use it Outlook, browser, mobile Choose how you get it Software or service Choose how you buy it Own it, rent it Change at any time Choose how you use, get, or buy it On-premises CRM Online (Microsoft Hosted) Partner Hosted

6. Data Access Platform MetadataData Business Entity Components Data Access Components Synchronous and Asynchronous Business Logic Pre-Event Plugins (.NET Assemblies) Pre-Event Plugins (.NET Assemblies) Post-Event Plugins (.NET Assemblies) Post-Event Plugins (.NET Assemblies) Web Services Security Extensible UI (XML Config File) Extensible UI (XML Config File) Form Events (JavaScript) Form Events (JavaScript) Integrated Applications Integrated Applications Reporting (Excel and SRS) Reporting (Excel and SRS) Workflow Custom Workflow (.NET Assemblies) Custom Workflow (.NET Assemblies) Filtered SQL Views Platform Layer Options Data Model Customization, Workflow, Custom Platform Development Platform Layer Options Data Model Customization, Workflow, Custom Platform Development Data Services Options Custom Reporting, Custom Analysis Data Services Options Custom Reporting, Custom Analysis

7. Custom Web Portal 3 3 Publish to Web Campaign Response 5 5 Register Participant Browse Listings 4 4 Sponsor Campaign Custom Event Details Venue 2 2 Event Data Model … … CRM Reporting 7 7 6 6 Follow up Task CRM User CRM 1 1 Create Campaign(Event) 0 0 Navigate

8. Humberto Lezama

9. Integration Custom UI Custom Bus. Logic Business Intelligence Workflow-Driven Business Processes Views, Forms Data Model

10. Ben Riga

13. Custom Web Portal 3 3 Publish to Web Campaign Response 5 5 Register Participant Browse Listings 4 4 Sponsor Campaign Custom Event Details Venue 2 2 Event Data Model … … CRM Reporting 7 7 6 6 Follow up Task CRM User CRM 1 1 Create Campaign(Event) 0 0 Navigate

14. Humberto Lezama

21. Please fill out your evaluation for this session at: This session will be available as a recording at: www.microsoftpdc.com

22. © 2008 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.