1. JAPAN: Kimono Mike Starr Bryan Blodget Preyasak Tongjan

2. History Japan appear in 57 AD by China Religion -Shinto, Buddhism, Zen and Confucianism Shape Culture -Etiquette, Respect, and Traditions http://www.japanhistory.info/

3. EARTH 145,902 sq. mi. Slightly smaller than CA. Rugged Mountainous islands Subtropical to temperate climate. 4 Seasons Summer- extremely humid, wettest months as hot as 100 F Winter- Cold as 32 F, Japan has yet to figure out central heating. Spring and Fall- best times of the year, warm and little rain http://www.wordtravels.com/Travelgui de/Countries/Japan/Climate/ http://www.wordtravels.com/Travelgui de/Countries/Japan/Climate/

4. Values Friendship-identifying w/ another person. Peace/getting along- empathy Respect Cooperation/ Community - groups Money/ Wealth Life/ Reference for life Manners Family Love Nature/Environment

5. Culture Japanese Influential - Religion - Samurai - Kimono - Tea ceremony - Traditional Japanese Weddings - Food (Sushi) - Drumming - Written http://www.japaneselifestyle.com.au/culture/culture.html

6. FORM Typically 14 inches wide Made of medium weight cotton, Gauze Lined Cotton, Flannel and cotton sateen or polyester. How to wear:

7. FUNCTION Define status Rarely worn daily- worn in weddings, women’s 19 th birthday, worn mostly by elders Colors change with season and with the age and status of the wearer.

8. Facilitation Traditional Costume Worn typically for special events Variety of colors and styles

9. TRIANGULATION Contemporary kimonos more artistic, less based on status Traditional Kimonos represent: Family: status Wealth Community Kimonos are an Icon of Japan’s History

10. Target Market Leading States: California at LA Target the valuable Japanese tourist market

11. 4 P’s Product: Japanese kimono, Obi, yukata, children's kimono, men kimono and wedding kimono

12. 4P’s Continued Place -On-Line, clothing stores, department stores Price -$50-$200 depending on material and designs Promotion -Advertised like other types of clothing-TV, magazines, online, newspaper.

13. Taste Brand Name: KimPan Kimonos Product: Authentic Japanese Kimonos with a western twist Slogan: “Bring your culture home”

14. Buyer UserPayer Universal Performance Value: Price: Service: Values- Casual to formal Price varies from Variety of colors and Need attire, varies from $50 to many styles, custom made. Heavy to light thousands of $’s More expensive styles Material depending depending on financing available Temperature style and material Satisfaction guarantee Personal Emotional: Financing: Convenience: Values- Traditional style We manufacture the Available in high end Wants garments, which items and there are fashion retail outlets, Carry remnants of terms for retailers, online,stores carrying Their heritage. A customers purchase oriental items. Reminder of their from the retailers, Appeals to people Rich cultural purchasing conditions bringing culture to Ancestry. Responsibility of the the new country. Retailer. Matrix of Values and Customer Roles