1. Micki Volk Green Bay Southwest High School mnvolk@gbaps.org
DECA Connects
Micki Volk
Green Bay Southwest High School
Sunday, April 26 at 9:00 a.m.

2. Objective
Create relevance in the educational process by learning how to demonstrate DECA's connection to key educational initiatives
Career Clusters
Common Core Standards
21st Century Skills

3. About Southwest High School
1200 students in 9-12
38% Free and reduced
District Goals:
Close our achievement gap
Create a safe and healthy environment for all to learn
Growing diversity and poverty issues
Marketing*
Sports & Event Marketing*
Creative Marketing
Marketing Co-op*
Entrepreneurship
*Articulated with a technical college*
¼ of students in classes are in DECA
Green Bay Southwest
Marketing Education

4. Students - Running through their minds…
Why am I learning this?
How am I ever going to use this?
Does my teacher care if I am learning it?
Does my teacher realize that we don’t understand it?
Do I know more than the teacher?
Does my teacher know how boring this is?
Am I going to get points for this?

5. DECA Advisors – Running through their minds…
How do I write curriculum with:
Common Core Standards and Common CTE Standards
Marketing, Management, and Entrepreneurship Standards
21st Century Skills
How do I fit DECA into all of this?
Where do I find time to do this?
Who planned the Happy Hour this week?

6. Administration Running through their minds…
What will affect my School Report Card?
Achievement score and growth scores (reading and math)
Graduation rates
Attendance
Percentage of kids taking tests
ACT participation and performance
Engagement
Absentee rate
Dropout rate

7. Connecting starts with a solid curriculum
“Begin with the end in mind”
* Be purposeful*
Align what you teach with a
Performance Indicator

8. Times have changed
Kids are asked to think and analyze to find a solution
Sound familiar to what we already do?
Soft skills are lacking
Emotional Intelligence is lost
They have no choice but to find it in DECA!
Educate the whole child
“Prepare students to be college, career, and community ready”

9. Where does Marketing fit in?
Career Clusters
Where does Marketing fit in?

10. DECA written project to match a Career Cluster
Activity –
Prepare an idea for a
DECA written project to match a Career Cluster
Options:
Business Operations Research Events
Chapter Team Events
Ad Campaign

11. Connection Opportunities
Food-to-table initiative at a farmer’s market
Design a food truck
Promote a construction company’s green efforts
Design a governmental Public Service Announcement
Create a corporate training plan for the co-op work station
Ad campaign to encourage recent graduates to open a Roth IRA
Business Boot Camp

12. Creative Marketing Class Green Bay Area Public Schools
Course Topics:
Restaurant Marketing
Hotel & Lodging Marketing
Travel & Tourism Marketing
Fashion Marketing
Food & Grocery Marketing
Retail Store Marketing
Business Services Marketing
Automotive Services Marketing
Marketing Management

13. Common Core State Standards
The checklist of standards has been modified
More deeper thinking about the why
Better at problem solving
Better at articulating
Explain it so it makes sense
Why is the important?
How can this be applicable to my life?
Soft skills are embedded
How can we help the Common Core teachers?

14. Common Core Teachers Have lost the chance to innovate
Change their paradigm
Teacher performance is tied to a test score
Help them!
Articles from Advertising Age
Share TED Talks
Invite them to partner on projects or sub for you
Serve as a mentor for their clubs (Academic Decathlon)

15. Prepare an idea for a classroom activity
(not project)
that can partner with a
Common Core area

16. Connection Opportunities
Science
Energy Madness (Bracket for Energy)
Use the research process for taste testing
Product design
Social Studies
Product negligence mock trial
Create a PFL board game
National History Day
Theme “Leadership and Legacy in History”
Language Arts
Presentations
Writing skills
Design a menu
Reintroduction of classical writing via movies
Math
Statistical analysis of your school store
Accounting hide and seek – who can find the error, and how much does it cost the company?
Design a Price is Right

17. What are 21st Century Skills
Learning Skills
Critical Thinking
Creative Thinking
Collaborating
Communicating
Literacy Skills
Information Literacy
Media Literacy
Technology Literacy
Life Skills
Flexibility
Initiative
Social Skills
Productivity
Leadership
They don’t get it!

18. Activity –
Prepare an idea for a classroom activity where students are “forced” to practice their
21st Century Skills

19. Connection Opportunities
How to introduce yourself in public
How to start the presentation
Making small talk (in the elevator)
Get them out in the public as often as possible
Teach manners
Teach how to read for content
Drill them for math literacy
Is it $10 or 10$?
Teach how to write in a way that makes sense
Read it out loud
“Rub some dirt on it”
Think through a problem

20. Tips from a not-so-old kinda pro
Focus on one class per year
Don’t say yes to everything
Don’t say no to everything
Allowing laziness is your worst enemy
U agree?
Align your rubrics with DECA rubrics – 3 points possible
Exceeds expectations (4 – extra credit)
Meets expectations (3)
Below expectations (2)
Little/no value (1)

21. Thank you for your time! Best of luck!
DECA Connects
Thank you for your time!
Best of luck!
Sunday, April 26 at 9:00 a.m.