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Lauren Archer Samantha Lee.  Within 10 days, Americans sent text messages pledging more than $30 million for Haitian relief efforts  14% through text.

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Presentation on theme: "Lauren Archer Samantha Lee.  Within 10 days, Americans sent text messages pledging more than $30 million for Haitian relief efforts  14% through text."— Presentation transcript:

1 Lauren Archer Samantha Lee

2  Within 10 days, Americans sent text messages pledging more than $30 million for Haitian relief efforts  14% through text messages, 12% by telephone, nearly 23% via the Web, 5% by e- mail, and 39% in person

3  The Mobile Giving Foundation and mGive arranged text-message donation program with the four major wireless carriers  Relief groups have teamed up with wireless carriers: Verizon Wireless, AT&T, Sprint and T- Mobile, as well as smaller carriers  Vowed to expedite donations to the American Red Cross and to other agencies (normally takes 30-60 days), which will be added to their mobile phone bills.

4  Text the word "QUAKE" to 20222 to donate $10 to the Clinton Bush Haiti Fund.  Text the word “HAITI" to 20222 to donate $10 to the Clinton Foundation Haiti Relief Fund.  Text the word "GIVE" to 25383 to donate $10 to the MTV telethon.

5  Jeffrey Nelson of Verizon Wireless called the campaign "the largest outpouring of charitable support by texting in history — by far."  Within 36 hours after the Jan. 12 quake, "donations made via mobile phones for Haiti earthquake relief... surpassed $7 million"

6  "In all of 2009, all mobile giving (via texting) to all charities totaled just under $4 million for the year"  Text message donations were only $400,000 for Hurricane Katrina in 2005, and $200,000 for the 2004 Indian Ocean tsunami

7  How many of you have donated to the Haiti cause? If so, which form of donation?  In person  Texting  Web/Email  Phone  Why did donating through text messaging have such a successful outcome?

8  Choney, Suzanne. "Mobile giving to help Haiti exceeds $30 million." MSNBC. 21 01 2010. NBC, Web. 25 Jan 2010..


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