1. 1 Ravi Vatrapu vatrapu@itu.dk The Internet: Aspects & Trends Thorson, E., Duffy, M., & Schumann, D. (2007). The Internet Waits for No One. Chapter 01 of Internet Advertising. Course Portal: http://www.itu.dk/~rkva/2011-Spring-EB22http://www.itu.dk/~rkva/2011-Spring-EB22 Facebook: http://www.facebook.com/group.php?gid=133258548012http://www.facebook.com/group.php?gid=133258548012 Etherpad: http://ietherpad.com/7y3drhMCnqhttp://ietherpad.com/7y3drhMCnq Thursday, 17-Feb-2011 EB22: Online Marketing: Lecture 06 Auditorium 4, ITU, Copenhagen, Denmark

2. Internet: Aspects Four Communication Needs  Connectivity  Information  Entertainment  Shopping 2

3. Connectivity  Social Networking  Blogging  Online Dating  Online Communities 3

4. Information  Push vs. Pull  Information  Seeking  Foraging  Sharing  Evaluation  Recommendation 4

5. Entertainment  Digital Content  Production  Distribution  Consumption  Gaming  Media Convergence 5

6. Shopping  “The Long-Tail”  Convenience  Comparison  Examples:  Music  Books 6

7. How Different Groups Spend Their Day in the US 7 Interactive Graphic: http://www.nytimes.com/interactive/2009/07/31/business/20080801-metrics- graphic.html Article: http://www.nytimes.com/2009/08/02/business/02metrics.html?pagewanted=print

8. Internet: Reports & Trends Exercise 04 (in-class)  World Economic Forum  Global Competitiveness Report Global Competitiveness Report  Global Information Technology Report Global Information Technology Report  Statistics Denmark  Service sector Service sector  PEW Internet & American Life Project  Trend Data Trend Data 8

9. Discussion 9 Global Competitiveness Report Global Information Technology Report Statistics Denmark PEW Internet & American Life Project