1. I P AD iPad

6. Microsoft-HP Tablet Considered as a mini Windows 7 PCs Offers USB ports(which iPad does not) Amazon Kindle Portable e-book reader A competitor of iPad because: enables users to shop for, download, browse, and read e-books, newspapers, magazines, blogs, and other digital media.e-booksdigital media

7. More value-for- money than getting both smartphone and laptop Portable Lighter than a laptop Same functions as laptop and smartphone

8. Take into account prices of competitor’s goods Rise/Decline in Cost of Production can affect the supply of iPad

9. http://news.cnet.com/8301-17938_105-10435284- 1.html#ixzz1GaKdcFHC http://holykaw.alltop.com/how-much-does-an-ipad-cost-to-build http://news.yahoo.com/s/ap/20110310/ap_on_hi_te/us_tec_table ts_ipad_s_price_advantage http://www.pcworld.com/article/186172/why_the_microsofthp_tab let_is_a_big_disappointment.html http://news.cnet.com/8301-31322_3-20009239-256.html http://en.wikipedia.org/wiki/IPad http://www.ipadsingapore.org/ipad-singapore-release-date-july- 2010/ http://news.cnet.com/8301-17938_105-10435284- 1.html#ixzz1GaKdcFHC http://holykaw.alltop.com/how-much-does-an-ipad-cost-to-build http://news.yahoo.com/s/ap/20110310/ap_on_hi_te/us_tec_table ts_ipad_s_price_advantage http://www.pcworld.com/article/186172/why_the_microsofthp_tab let_is_a_big_disappoiztment.html http://news.cnet.com/8301-31322_3-20009239-256.html http://news.cnet.com/8301-17938_105-10435284- 1.html#ixzz1GaKdcFHC http://holykaw.alltop.com/how-much-does-an-ipad-cost-to-build http://news.yahoo.com/s/ap/20110310/ap_on_hi_te/us_tec_table ts_ipad_s_price_advantage http://www.pcworld.com/article/186172/why_the_microsofthp_tab let_is_a_big_disappointment.html http://news.cnet.com/8301-31322_3-20009239-256.html http://en.wikipedia.org/wiki/IPad http://www.ipadsingapore.org/ipad-singapore-release-date-july- 2010/ http://news.cnet.com/8301-17938_105-10435284- 1.html#ixzz1GaKdcFHC http://holykaw.alltop.com/how-much-does-an-ipad-cost-to-build http://news.yahoo.com/s/ap/20110310/ap_on_hi_te/us_tec_table ts_ipad_s_price_advantage http://www.pcworld.com/article/186172/why_the_microsofthp_tab let_is_a_big_disappoiztment.html http://news.cnet.com/8301-31322_3-20009239-256.htmlhttp://news.cnet.com/8301-17938_105-10435284- 1.html#ixzz1GaKdcFHC http://news.yahoo.com/s/ap/20110310/ap_on_hi_te/us_tec_table ts_ipad_s_price_advantage http://news.cnet.com/8301-31322_3-20009239-256.html http://en.wikipedia.org/wiki/IPad http://www.ipadsingapore.org/ipad-singapore-release-date-july- 2010/http://news.cnet.com/8301-17938_105-10435284- 1.html#ixzz1GaKdcFHC http://holykaw.alltop.com/how-much-does-an-ipad-cost-to-build http://news.yahoo.com/s/ap/20110310/ap_on_hi_te/us_tec_table ts_ipad_s_price_advantage http://www.pcworld.com/article/186172/why_the_microsofthp_tab let_is_a_big_disappoiztment.html http://news.cnet.com/8301-31322_3-20009239-256.htmlhttp://news.cnet.com/8301-17938_105-10435284- 1.html#ixzz1GaKdcFHC http://news.yahoo.com/s/ap/20110310/ap_on_hi_te/us_tec_table ts_ipad_s_price_advantage http://news.cnet.com/8301-31322_3-20009239-256.html http://en.wikipedia.org/wiki/IPad http://www.ipadsingapore.org/ipad-singapore-release-date-july- 2010/http://news.cnet.com/8301-17938_105-10435284- 1.html#ixzz1GaKdcFHC http://holykaw.alltop.com/how-much-does-an-ipad-cost-to-build http://news.yahoo.com/s/ap/20110310/ap_on_hi_te/us_tec_table ts_ipad_s_price_advantage http://www.pcworld.com/article/186172/why_the_microsofthp_tab let_is_a_big_disappoiztment.html http://news.cnet.com/8301-31322_3-20009239-256.html CREDITS

10. Thank You!