1. Facebook Applications and Marketing Teppo Räisänen Miikka Blomster

2. Basic info Learning outcomes – The students will be able to apply their previous knowledge in Facebook environment. The students will be able to write and execute a business plan. The students will be able to design and implement Facebook applications.

3. Basic info 6 credits Project-based course – 4-5 student teams – Ideally 2 TIK/BIT students, 2 LIK/DIB students in each team Prerequisites – Web applications development from BIT-students – Web-sovellusten kehittäminen from TIK-students

4. Schedule Seminars (3 x 4h), auditorium (B353) – Opening seminar Monday 1.8. at 09-13 – Direction seminar Friday 19.8. at 12-16 – Presentation seminar Friday 26.8. at 14-18 Lectures at 8.15 - 12.00, rooms B249 (B254) – Tue 2.8., Thr 4.8., Mon 8.8., Tue 9.8., Thr 11.8., Mon 15.8., Tue 16.8. and Thr 18.8.

5. Course requirements Participation in the seminars Active participation in project teams Facebook application – Presented at the presentation seminar Marketing plan – Consists of product analysis, customer segmentation & analysis, media & content plan – Presented at the persentation seminar

6. Course evaluation Peer evaluation and seminar presentations – 33% of final grade Facebook application – 33% of final grade Marketing plan – 33% of final grade

7. Today Form project teams (15min) – 4-5 students – Pick a project leader – Try to have a mix of different talents (e.g. graphic designer, 1-2 x programmers, 1-2 business students) Brainstorming of application ideas (45min) – 5 min for idea creation – 40 min for evaluation Marketing plan lecture (1h)

8. Working Application programming – Partly in lectures, mostly as project work – Teppo’s office B247 Marketing plan – Mostly project work – Miikka’s office B320 All the questions via Facebook page – http://www.facebook.com/#!/pages/FBAM/13819653 2931367 Also all material will be uploaded to Facebook