1. Amgen http://angiogenesis.amgen.com/

2. Grid I

3. Grid II

4. Typography Calibri Regular Calibri Bold Calibri Italics

5. Colors :: Blue :: Red :: White

6. Visual Elements + Interactively engaging + Defined regions on each page + Distinctive typography + Distinctive navigation tabs

7. Hierarchy +Visual hierarchy is inconsistent +Inconsistent grid layout contributes to inconsistent alignment of elements on each page +Content not organized logically and predictably + Increasing white space such as leading and kerning would have been enhanced the viewing experience

8. Positive Space

9. Negative Space