1. GONE GREEN TRANSFERRING ENVIRONMENTAL CONSERVATION & ENVIRONMENTAL HEALTH KNOWLEDGE FROM YOUTH TO PARENTS

2. What is Meant by Knowledge Transfer Transferring knowledge from one individual to another or one group to another. Seeking to organize, create, capture or distribute knowledge and ensure its availability for other users. More than just communicating information. (Nonaka, 1994; Nonaka & Takeuchi, 1995)

3. Types of Knowledge Knowledge dependent on conceptual skills and cognitive abilities (Embrained). acquired through human interaction with and interpretation of the individual’s environment (Embodied). gained through socialization and acculturation (Encultured). related to formal procedures, roles, routines (Embedded). relayed via signs and symbols, dealing more with storage and transmission of knowledge (Encoded). (Collins 1993; Blacker 1995)

4. Challenges Difficulty in recognizing & communicating "compiled" or highly intuitive competencies Geography Lack of shared identity Language Areas of expertise Internal conflict (parent child, teacher student, sibling) Generational differences Impetus Cultural norms Lack of experience False impressions Not having a clear vision of the total issue Culture not supportive of knowledge sharing Distrust (Galbraith 1990; Kane, Argote, & Levine 2005)

5. Method & Application Identifying holder of knowledge Promoting knowledge sharing Creating knowledge sharing system Putting into action the plan for knowledge sharing Evaluating knowledge transfer and application Mentorship Supervised use of acquired knowledge Apprenticeship or shadowing Applying knowledge collaboratively Communities of practice Storytelling Learn one – do one – teach one – know one.

6. Youth as the Conduit to Change Parent Behavior Technology Language Style Music Foods Youth are early adopters

7. Who is Buying Going Green? Priceless video

8. What Knowledge Transfer is NOT Information is not knowledge -- facts and data Knowledge -- flexible skill sets – How one applies skills – How one applies information – How one improves fluency Knowledge is both inherent and individual Knowledge possessed by one individual is hard to measure, stockpile, and free up for the use of another person.

9. WHAT SHADE OF GREEN ARE YOU? Being green is about changing your habits. Start today and make one change to improve your health and conserve resources.

10. Are Kids Greener than their Parents? Rachel Shard, 9 – "When I grow up, I want there to be some of the world left for us“ Cato Lock, 12 – "I think my parents listen to me about the environment“ Joan Gibson, 26 – “Mom, don’t sit here with your car idling. D on’t you want your grandchildren to be able to breath when they are born?”

11. Georgia Goes Green Water Savers Leave IT Clean Green Energy Dawgs Garden Earth Naturalist

12. WHY GREEN YOUR LIFE? Environmental – Save natural resources for future generations Health – Reduce the contaminants and allergy & asthma triggers inside your home Financial – Change your habits and save money

13. EASY WAYS TO BE GREENER Reduce indoor contaminants Save water Conserve energy Recycle

14. Globally Green We are not alone! Eco Kid

15. References Blackler, F. (1995). Knowledge, knowledge work, and organizations: An overview and interpretation. (1 st ed.). New Yourk: Oxford University Press. Collins, H. (1993). The structure of knowledge. Social Research, 60. Eco Agents SUV Commercial English subs. (n.d.) Retrieved May 26, 2009, from http://www.youtube.com/watch?v=-- QbN8TbWsE&eurl=http%3A%2F%2Fearthfirst.com%2Fnorwegian-eco-kids-keeping- their-parents-in-check%2F&feature=player_embedded/ Galbraith, C. (1990). Transferring core manufacturing technologies in high-technology firms. California Management Review, 32, 56-70. Kane, A., Argote, L., & Levine, J. (2005). Knowledge transfer between groups via personnel rotation: Effects of social identity and knowledge quality. Organizational Behavior and human Decision Processes, 96(1), 56-71. Lessons. (n.d.) Retrieved May 26, 2009, from http://www.priceless.com/us/personal/en/pricelesstv/ Nonaka, I. (1994). A dynamic theory of organizational knowledge creation. Organization Science, 5(1), 14-37. Nonaka, I. & Takeuchi, H. (1995). The knowledge-creating company: How Japanese companies create the dynamics of innovation. New York: Oxford University Press.