1. COM 382 Writing for Advertising and Public Relations Prof. Juliet Davis

2. My Goal  To prepare you for a world of advertising and public relations  Client side or agency side (big or small)  Everyone going into these careers will also need to take ART 206 Intro to Graphic Design (PhotoShop, Illustrator, QuarkXPress)  Also consider taking the new 400-level course in Campaigns.

3. First Things First Copywrite vs. Copyright (not the same) Goal of all copywriting: At the lowest cost to the advertiser, persuade the viewer to do something: (usually buy something) Copywriters usually work closely with art directors. Ad writers have to be the best to get through the clutter. So, advertising is a tough business. We are exposed to approx. 3-4 thousand ads per day. Most ads are completely ignored. Before you break the rules, you have to know the rules. We’ll show you how to do both. We wil be writing print ads, press releases, TV commercials

4. The Copywriter’s Handbook What You’ll Miss (but feel free to read)  CH 7: Direct Mail (important specialty)  CH 8: Brochures, Catalogs, Annual Reports, Flyers, etc.  CH 9: Writing PR Materials We cover press releases but not feature stories, query letters, speeches, newsletters.  CH 10: Writing Commercials (TV) We review TV but not radio (from COM 225)  PART III: The Copywriting Business