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Museum Assessment Program: Public Dimension Assessment BC Museums Association Conference 2002 Rend Lake, IL October 16-18, 2002.

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Presentation on theme: "Museum Assessment Program: Public Dimension Assessment BC Museums Association Conference 2002 Rend Lake, IL October 16-18, 2002."— Presentation transcript:

1 Museum Assessment Program: Public Dimension Assessment BC Museums Association Conference 2002 Rend Lake, IL October 16-18, 2002

2 Todays Objectives n To answer the questions: – What is AAMs Public Dimension Assessment? – Whats in it for my museum? Why do it? – How can my museum start the process?

3 MAP Stats n MAP is 21 years old n MAP has served over 3,800 museums n MAP has done over 5,000 assessments n 49% of museums in 2001 had budgets under $250,000

4 MAP is: a process of Self-Study Peer Review Comparing museum operations to standards and best practices Implementing recommendations

5 Characteristics of MAP Collegial consultation Not pass/fail Tailored to meet the goals of each participating museum

6 nnn

7 Some Uses of MAP Preparation for institutional planning Evaluation of the museum by an incoming director Preparation for AAM Accreditation Response to major changes in the museum: expansion, move to a new building, loss of traditional income, desire to serve new audiences Leverage support

8 MAP Assessments n Four Assessments are currently available: – Institutional Assessment – Collections Management Assessment – Public Dimension Assessment – Governance Assessment (New in 2001!)

9 Public Dimension Assessment Reviews the entire operations of the museum and how they serve the museums audience; looks at the organization from the outside in, while focusing on the publics perception of, experience with, and involvement with the museum

10 Public Dimension Assessment Results - Understanding of the museum's image in the community - Improved service to the museum's current audience - Develop new markets or improving marketing - Increased community support for and participation in public activities - Better communication and cooperation with and between staff and board - Improved public programs

11 Elements of the MAP Process Application Self-Study Peer Review Implementation

12 Public Dimension Assessment n Readiness issues: Museum must have – Mission statement approved by the governing authority – Previous experience with self-study process (e.g. MAP, Accreditation, GOS application) – Institutional planning document approved by governing authority

13 The Process n Find the Partners n The Museum n The Peer Reviewer The MAP Staff

14 Forming the Assessment Team n You form an Assessment Team - a group of people who all have a vested interest in the success of the museum – Paid Staff – Board members – Volunteers – Community members

15 Participant Quote n We thank you for MAP…It forced us to look at ourselves as we see us; and to see ourselves as you saw us. – Kathy Fisher, Director, Furnace Town Historic Site

16 Self-Study Workbook n Questionnaire – helps you explore the operations of your organization, and compare them to standards and best practices in the field n Activities – designed to produce a different kind of learning than the Questionnaire. Enable you to assess your institutions knowledge about its operations in action

17 Time Allocation n The Self-Study Workbook will take the majority of your time during the assessment process. n Over 57% of museums participating in Public Dimension Assessment report dedicating five months or more to complete the Workbook

18 Phase 3: Peer Review n MAP staff help match you with two Peer Reviewers (MAP Surveyors); n Surveyors make a site visit; n Meet with the Assessment Team and other staff and members of the governing authority n Prepare an Assessment Report with recommendations and resources

19 Phase 4: Implementation n Form an Implementation Team n Review the self-study material and the Assessment Report n Integrate assessment results into your planning for the next one to three years n Set goals and measure progress

20 Revision of Public Dimension In the fall of 2002, MAP staff, former MAP museums, peer reviewers, and members of the Museums & Community initiative at AAM will be working together to revise the Public Dimension Assessment Self-Study Workbook. * Revision will incorporate findings from the Museums & Community Initiative * New version will be available in 2003 (December 1, 2002 grant deadline)

21 MAP Availability: IMLS n Can be funded by grants available from the Institute of Museum and Library Services (IMLS.) n Grant deadline is December 1 n Grants are non-competitive n Museums must meet IMLS eligibility criteria and satisfy MAP readiness issues n There is a small museum cost share ($ )

22 MAP Availability: Once is not Enough n New for previous grant recipients: Museums can get IMLS funding to do a MAP assessment a second time n Applicants must: – have received their previous award on or before September 1996 – report on what actions have been taken to implement planning based on the previous assessment

23 MAP Availability: Fee-for-Service n Museums may pay for MAP with non- IMLS funds n IMLS eligibility criteria do not apply n MAP readiness issues do apply n Museums may start the program at any time

24 Participant Quote n The Sam Noble Oklahoma Museum of Natural History is a "poster-child" for the MAP. We took advantage of it and used the outcomes as steps on a ladder to success. MAP helped us redefine and reposition the museum...The cumulative findings and recommendations from these activities were essential in creating strategic, long-range plans and instrumental in the decision-making process for planning, designing, developing and building a new museum facility. I have 28 years of experience in the museum field, and I think that MAP is one of the best programs that exists anywhere. – Peter Tirrell, Associate Director, SNOMNH

25 AAMs Web site

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