1. Multimedia-On-Demand (MOD)
from
Chunghwa Telecom

2. Chunghwa Telecom
Project Investment
Architecture
Applications
Benefit

3. Chunghwa Telecom
Chunghwa Telecom (CHT) is the largest Telecom company in Taiwan (The one and only local phone company).
Customer Base:
Land Phone subscribers : 13 million
Cellular phone subscribers : 8.26 million
Internet subscribers : 3 million plus
(Population of Taiwan is 23 million, 5 million plus households)
Capital over 14 billion US dollars

4. Chunghwa Telecom
CHT provides Broadband Intranet services (pay per service typed) to both business and residential customers via TV
Using Broadband Fixed IP Network with Broadband Access Technology such as ADSL, VDSL, Fiber to Building to Provide High-Quality (MPEG 2/4) On-Demand Multimedia Services

5. Project Investment
CHT is in the process providing 100,000 households trial system in greater Taipei area and verified ADSL being adequate to provide MOD services in CHT local loops.
In 2005, CHT will set up a 600,000 subscribers commercial system to provide MOD services in the greater Taipei area.

6. Project Investment
CHT has invested over US$80 million for field trial and network deployment
CHT has reached 3 million ADSL subscribers in January of 2004 and still increasing. (total 5 million household in Taiwan)

7. Project Investment
Our prediction of growth for MOD subscribers would be
100,000 subscribers in 2004
400,000 subscribers in 2005
1 million plus subscribers in 2006
Near 2 million subscribers in 2007

8. Architecture POTS Central Exchange Single Copper Pair Local Loop
Splitter
Broadband IP Network
Streaming
DSLAM
ATU-R
Set Top
Video/Voice/Data
Control
POTS
Remote Control
Multimedia Data Store
Subscriber Residence

9. Architecture Customer premises equipment:
Set-Top-Box (STB): web-based human
interface to provide Internet access and
video services at the same time
Broadband access technologies as ADLS, VDSL, Fiber to the Building…etc.

10. Architecture Networking technologies: Managed-IP solutions
Video servers: Unicast and Multicast video
Service Management System (SMS)
TV Channel Portal

11. Applications The applications of CHT MOD: Personalized EPG
Broadcasting Channels
True Video on Demand
Broadcasting Near Video on Demand
Karaoke on Demand

12. Applications Interactive e-Learning
Walled garden Information provided such as News, Stocks, Travel…etc.
Electronic Interactive Home Shopping
TV mail
Game
TV ATM Payments

13. Benefit More Channel content options
Increase revenue from premium services
New adaptable to IT applications
End-to-end management

14. Benefit Customer consolidation and secured customer loyalty
Cross marketing at each programming
Interactive content creates new entertainment and opportunity