1. Social Media – A Quick Rundown Of The Current State of Things

2. Social Media is Ubiquitous… 74% of the US population has an active social media account On average, Americans spend 2.7 hours on social media each day. Global average is 2.4 hours Sources: Pew, Global Web Index, We are Social

3. -Reddit experienced the biggest increase in active usage -Facebook is the only platform that saw a decrease in active users overall, but still had an increase from those under 35 +29% +23% +27% +26%, +85%, +60% +26% +118%, +70%, +207%, +182% +75%, +58%, +99%, +991%, +9% +173%, +129%, +130%, +157%, +309% …And Growing Year-Over-Year Growth in US Monthly Active Users 2013 - 2014 Source: Global Web Index

4. Facebook still has the largest unique audience… Source: Global Web Index

5. …And the most active users Instagram daily active use is very high relative to overall size of audience on the platform. Multiple uses per day by age 2014 Source: Global Web Index

6. YouTube and Pinterest are most popular with parents Parents Non-Parents Source: Global Web Index Uses per week by age, 2014

7. Social Media Uses for Small Businesses Audience insights Marketing and PR

8. 5 FREE Ways to Get Actionable Audience Insights From Social Media Google Trends Google Alerts Follow your customers Review comments about you/your competitors on public social posts Creative testing/feedback* * (this one’s a cheat)

9. Google Trends Trends.google.com UCSB Admissions UCLA Admissions USC Admissions UCSD Admissions Demand Forecasting Competitive Ranking

10. Google Alerts

11. Follow Your Customers Create a social handle just for your business and follow everyone you can Real-time live stream of what your customers are thinking about

12. Review Social Post Comments – Your Own, and Your Competitors’

13. Social Advertising Testing Creative testing against specific audiences