1. Low Risk Link Buying Aaron Wall

2. Alternatives to Buying Links Syndicate content on other sites – Builds authority, sends traffic, and flows PageRank Barter – Give stuff away – Discounts for certain sectors (big in education) Buy competing websites Social interacton Public relations campaigns – Pump your publicity

3. Encouraging Organic Links Cumulative advantage http://www.nytimes.com/2007/04/15/magazine/15wwlnidealab.t.html http://www.nytimes.com/2007/04/15/magazine/15wwlnidealab.t.html Regular editorial voice Community participation Show social proof Beautiful site design Signs of credibility – about us, etc.

4. Yahoo Directory Pick the best category that you have a chance at listing on – Want to be in the first 20 results – Can sponsor category if you are not

5. Business.com Directory Submit a leading guide to Work.com – Instead of paying recurring, you get Free exposure Multiple deep links Exposure on Work.com too

6. The Directory Purge of 2007 Google killed many directories Buy in if – PageRank is where you expect it, and – Cache dates are recent – Listing quality decent I like niche directories, JoeAnt, & BOTW – Other small ones too

7. AdWords Ads for Linkbait Create industry leading content for authoritative easy-to-link-at topics Buy AdWords for a wide basket of related keywords

8. Clean bought links Blog about new Google products and wait for ____ to blog about your blog post Use Google Checkout – designer portfolio, etc. Sponsor events & advertise Contests & award programs Donate or give stuff away – Widgets are big Affiliate programs

9. Dirty links Try to get links hidden in content or organic looking links lists – without disclosure Run really dirty stuff through your affiliate program

10. Thank you!