2. Steve Jeong Director and Division Head Overseas Business Keys to Overseas Success for Asian Online Games

3. Online game market overview Contents Segmentation 4 Keys to oversea success Conclusion

4. Online game market overview Contents Conclusion Segmentation 4 Keys to oversea success

5. Online game market The size of the online game market from the total game market is 8.4% Online game revenue by Platform Mil. USD, 2007

6. The fastest growing game sector However, the online game is the fastest growing game sector in the world. (Average growth rate, 29%) Average growth rate by Platform Mil. USD, 2007

7. Asia Pacific’s still big market, EMEA & North America are fast-growing 50% 25% 21% Online game market Online game revenue by region Mil. USD, 2007

8. Strength on Online game Specialized Genre MMORPG, FPS Competitive Advantage as Asian Game Developers

9. Online game market overview Contents Conclusion Segmentation 4 Keys to oversea success

10. Western Market, U.S. Video game 62.4% Arcade game 28.7% Mobile 2.1% Online game 3.9% PC game 2.8% U.S Market by platform Mil. USD, 2007 -The entire game market scale is rising. -For the online game, the preference for the casual game is high.

11. Western Market, Western Europe 1.To play games2.To choose games Points to be considered Quick process 1 Easy to learn Character customizing Online connectivity Cartoonish graphic High quality graphic Story Value of repetitive play Verisimilitude

12. Western Market, Suggestion There are many users who are familiar with the high quality in the console game, so need to approach with the high-quality online game when entering the market. The current market is relatively small but it has the high possibility in growth so it is an important market. 12

13. -Low Broadband Penetration -Mobile games and Handheld games are very strong Emerging Market -Low broadband penetration -Casual games which are materialized as a browsing form are strong. -The role of the MMOG is rising. Latin AmericaEastern Europe

14. Emerging Market, suggestion This market shows the game utilization focused on the internet café as well as the PC, so it is easy to apply online games. 1 The growth possibility in the future is high. 2

15. Chinese Market Game Revenue by genre Online Mobile Mil. USD, 2007 Online Game Growth Rate 70% 47.1% 36% 29.4% % -The entire game market scale is rising. -For the online game, MMORPG is leading the market.

16. Japanese Market JP Market by platform mil.USD 2008 -The arcade and video games are growing and the growth rate of the mobile market is high.

17. Compared with the other game market the role of the online game is low, and approaching with the mobile game makes the entry barrier low. 1 The main genre of the online game are the mobile game and the community game. When compared with the other market Japanese market has the unique preference. 2 Japanese Market, suggestion

18. Overall Suggestion Have to differentiate the game plan depending on the market. 1 The preferred game by region is different depending on their cultural background, broadband diffusion rate, gamers’ character, preferred graphic and preferred genre. 2 It is important to do an optimized targeting by thinking about the entering market from the game planning step. 3

19. Online game market overview Contents Conclusion Segmentation 4 Keys to oversea success

20. Four Keys to Success in Asian Market Contents People Management Partner Experience & Insight Success of Online Game 1 1 2 2 3 3 4 4

21. Contents The key is to service market specified contents Emerging Market MMORPG KoreaKoreaWeb-board JapanJapan Mobile Game ChinaChina Casual Game U.S.AU.S.AFPS

22. People The key to oversea success is taking care of Management Issues Local manager- centered business operation Support from resident employees

23. Partners The key to oversea success is partners and support from them The development of successful, long term, strategic relationships, based on achieving best practice and sustainable competitive advantage Key Distributor PG Company PC cafe Publisher PR

24. Experience & Insight Passion Challenge Open mind

25. Online game market overview Contents Conclusion Segmentation 4 Keys to oversea success

26. Conclusion Do not hesitate until you accomplish final success.