2. content 1. theoretical background: dynamics in the city 2. basics: architectural sociology and adverting psychology 3. physical place analysis: reeperbahn, hamburg

3. theoretical background: dynamics in the city

4. pedestrian dynamics in public space observations in pedestrian volumes  different collective phenomena empirical studies of pedestrians for over four decades observations, photographs and time-lapse studies  development of various concepts recognize different regularities

5. regularities of pedestrian dynamics aversion against detours fastest path is preferred the shorter ones effort to reach the destination will usually be minimized comfortable walking speed (but depends on the situation, age, gender, time of day, surroundings) distance to other pedestrians and boundaries (reducing by pedestrian density and velocity)

6. simulation models developed concepts and its regularities offer little ability to forecast extraordinary situations: –extraordinary situations like neon illuminated advertising these factors can affect pedestrians  development of simulation models –Übergangsmatrix-Modell, Queueing-Modelle, Stochastische Modelle (models which describe the motion of systems)

7. simulation models simulation models account special events eventualities can be entered into the system example: effect of eye-catching billboards, narrowings of the road, etc. on pedestrian flows  Visualization of pedestrian flows –VISSIM Pedestrian ModelVISSIM Pedestrian Model –Controlling Agents in High-Density Crowd SimulationControlling Agents in High-Density Crowd Simulation

8. findings Self organized effects which require intelligence –Simulation models need to be expanded  artificial intelligence behavior of the pedestrian flows similar to that of gases or liquids

9. basics: architectural sociology, adverting psychology

10. perception of place sociological reflection: human being consists of more then “existence and time”  space not only as a box but as a result of social processes  organization of side-by-side relation of concurrent placing

11. perception of place placing: has to appearance in plural (grown plant, built houses (…))  space: perception of different object in connection with each other  space: “production of social action”, “product of social structures”

12. psychological effect of neon signs light, color, signs and movement have different effects on us light: people feel more comfortable in bright spaces color: different colors - different effects on us (example: red = stimulation; green = relaxing)

13. psychological effect of neon signs signs: recognition value, orientation movement: recognition of movement  look at the signs Phi-Effect:lights are put on and off  illusion of movement

14. physical place analysis: reeperbahn

22. next steps + take a closer look on the effects of neon signs specification: when it is too light you cannot notify the real space you are located; what happens when you change the surrounding, the lights, etc.?