2. There are endless possibilities for creating your very own friend by choosing from our extensive range of dolls, clothes & accessories. Bring your doll to life by choosing your very own style and creating bespoke new outfits! Primarily targeting girls aged 6-10 years this wonderfully realistic doll range allows girls to explore the world of fashion and experiment to create their very own look. Overview

3. A range of 4 wonderfully realistic fashion dolls (46cms/18’’) each with their very own personality and presented in a gift box with tissue paper, charm bracelet, hair brush & diary. Developed to look as authentic and lifelike as possible all our soft bodied dolls have: Luxuriously thick Nylon hair to give a super soft, life-like feel that can be styled into endless designs. Superior to other brands which use cheaper PP hair which can easily tangle. Stunning facial features & skin made from soft matte finish vinyl for a lifelike appearance. Exquisite detailed shoes and clothes. A range of highly detailed outfits to keep up with the latest trends are available to buy separately. Each outfit is beautifully packaged and includes a unique clip on charm to collect. A stylish accessory range is available and includes everything a fashionista could possibly need. Continuous introduction of new characters, outfits & accessories. Brand Attributes

4. Primary Target Market: Girls aged 6 to 10 years Play Appeal Play allows children the opportunity to express their feelings, emotions and experiences and is vital in helping them communicate. It helps them recognize and acknowledge themselves and others. DesignaFriend has a wide age appeal and engages girls through each key stage of play: From ages 4 to 5 years, girls love to engage in role play and immerse themselves in fantasy and make- believe. They also begin to develop and value friendship. From the ages of 6 to 8 years friendship themes are very important. It’s also an age when girls want to focus on and develop specific skills requiring greater dexterity such as braiding and hair play and begin to pay more attention to detail which facilitates a desire for collecting. From ages 9 to 12 years they look for a new range of activities to challenge their more advanced motor skills and thinking. Instead of finished products, they often prefer to create their own unique products. DesignaFriend allows girls to do this by exploring the world of fashion and dressing up and creating their very own look and style. Who loves DesignaFriend?

5. Since launch in 2011 this range alone has generated over $50 million sales with 1 retailer and in 1 market: No. 1 Girls brand for UK based retailer ‘Argos’ for the past 2 years 750,000 Dolls sold 1.0 million Outfits sold 600,000 Accessory sets sold $50 Million sales to date (one retailer – one market) Brand Performance

6. Why’s she so Special? Super soft life-like hair Elegant figure Exquisite detailed shoes Doll Height: 18”/46cm Stunning facial features. Beautiful crystal eyes. Stylish European Fashions Unique and stylish gift packaging with tissue paper Pretty charm bracelet for girl comes with every doll Diary for girl to write and draw in is unique to each doll

7. 4 Friends… OliviaLilySophiaChloe

8. 8 Stylish Outfits available… Winter Warm OutfitFur Waistcoat OutfitPink Delight OutfitEnglish Rose Outfit Royal Elegance OutfitRed Carpet OutfitBedtime OutfitSparkle Party Outfit Unique clip-on charm for every outfit Beautifully packaged outfits

9. 4 Stylish Accessories available… Holiday SetUnderwear Set Glamour Styling SetTravel Case Beautifully packaged accessories

10. Dressing Table Styling Chair

11. Unique and stylish gift packaging with tissue paper Pretty charm bracelet for girl comes with every doll Packaging Diary for girl to write and draw in is unique to each doll

12. Customer Reviews