2 Traditional Programming Approaches 1. The Quality of Life Approach2. The Marketing Approach3. The Human Service Approach4. The Prescriptive Approach5. The Environmental/Aesthetic/Preservationist Approach
3 BBPA more recent approach that has gained increased respect and application is called Benefits Based Programming (BBP).It was developed to address social problems, especially among youth in at-risk environments.This innovative approach, which has been developed and endorsed by The National Recreation and Park Association, is an adaptation of several approaches.
4 REPOSITIONINGPositioning refers to the way in which local officials and citizens perceive the field of parks and recreation, especially in terms of how the field of compares to other publicly funded services.The current view of our field is that parks and recreation are nonessential services.In the minds of the public and local officials, recreation and parks take a back sear to other, more important services such as police and fire protection. Thus, agencies need to REPOSITION how they are viewed.
5 The major challenge face by recreation and leisure programmers then, is to REPOSITION or change the view that the public and stakeholders have of this field.One way the profession has begun to reposition itself successfully and, at the same time, address the social and financial problems is through Benefits Based Programming.
6 Exercise Complete the following questions: 1. What opinions do your families have of the parks and recreation field? Your college roommates and other college friends?2. Are their views generally positive or negative?3. How do you represent your field of study?4. To what extent does your own position or view of the field mirror that of your family and friends?Turn this in with your weekly assignment!
7 BENEFITS BASED AWARENESS This was a program started through the NRPA called “The Benefits are Endless”This focuses on communicating the benefits of Parks and Recreation to all audiences. A key point of this campaign is that the benefits described are based on studies documenting the personal, social, economic, and environmental benefits of parks and recreation services.
8 One research conclusion stated that “regular moderate sports playing adds 1.25 years the life expectancy of a year old man.In a study of female smokers in 1995, the study found that just 15 minutes of daily exercise, cigarette cravings were reduced.Through this promotional campaign, which is based on empirical research, decision-makers and citizens are made aware of the benefits that recreation and leisure programs and services can provide.
9 Programming Principles to Build Resiliency “Recreation programs must be specifically structured” to adequately address the overall goals of the program, those being the target goals.Providing resiliency is the ultimate desired outcome of Benefits Based Programming.Individuals with resiliency have developed a personal set of coping skills that provide them the personal strengths, resources, and self-image they need to avoid the pitfalls of an at-risk environment.
10 Some principles to follow….. Provide opportunities to create significant relationships with othersProvide opportunities to feel competentProvide constant encouragementProvide opportunities for participants to be involved in the planning and creation of experiencesBuild in high but attainable expectations, not high standards
11 Provide opportunities to be helpful to others Provide opportunities to socialize with peers and adults who can serve as role modelsProvide unconditional support and universal acceptanceBuild in opportunities for helpfulness to othersProvide opportunities to contribute to one’s community
12 Encourage family support and involvement Include initiative and cooperative types of framesProvide opportunities to practice communication skillsProvide opportunities for group decision makingAllow participants to create experiences
13 Create opportunities to socialize with peers and adults Provide opportunities to belongBe caring; have respect for them as persons, listen without being intrusiveProvide consistent opportunities for recognitionModel good behavior for participants
14 Finally……. Provide positive adherence to rules Discipline without criticismBe firm, fair, and fun!
15 Review the Benefits Based Programming Model on page 53 figure 4-3
16 Protective FactorsThese were developed within the benefits based programming model in an effort to prepare target goals and issues facing participantsTarget goals should specify which protective factors will be developed for the particular population of interest; for example; youth at riskProgrammers should use a “planning sheet” when developing goals. Example on page 56.
17 The protective factors that might be included for different populations: Knowledgeable of neighborhood resourcesCaring adults are interested in him or herIs accepted and liked by othersHas high controls against deviant behaviorHas an appreciation of role modelsHas a positive attitude toward the futureValues achievementHas the ability to work with othersHas the ability to work out conflictsHas the perceived competence to do……
18 ExerciseUsing the BBP planning sheet on page 56, complete the sheet according the following information.A community college president noted that growing numbers of senior citizens are taking classes at the college. Several senior citizens approached the president about the apparent lack of fitness activities geared toward seniors. The president called a meeting between herself, the seniors, and the campus recreation director. The campus recreation director decided to use the BBP approach for the senior fitness program.
19 Questions…1. What is the issue as identified by the president, senior citizen students, and campus recreation director?2. What protective factors would you select for the target goals?Turn this in with your weekly assignment.
20 “The Benefits-Based Program” approach can help programmers plan purposeful programs and help communicate the benefits of those programs to the public.